©2011 Keller Fay Group LLC

1 New York Jets

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The Most Talked About

Pro Sports TeamsJanuary 2011

©2011 Keller Fay Group LLC

TalkTrack Study

• Monitors marketing-related conversations Americans have offline and online

• Since 2006, over 1.5 billion conversations have been captured, tabulated, and studied

• In the past year, Keller Fay has interviewed 36,000 Americans (ages 13-69)

• This data was compiled from randomly selected weeks of brand mentions from Jan. 2010 through Dec. 2010

®

©2010 Keller Fay Group LLC

The Most Talked About

Pro Sports TeamsJanuary 2011

©2011 Keller Fay Group LLC

20 Seattle Seahawks

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19 Arizona Cardinals

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18 New York Giants

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17 Boston Red Sox

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16 Boston Celtics

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15 San Diego Chargers

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14 Cleveland Cavaliers

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13 New York Yankees

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12 Baltimore Ravens

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11 Philadelphia Eagles

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10 New Orleans Saints

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9 Pittsburgh Steelers

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8 Minnesota Vikings

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7 Green Bay Packers

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6 New England Patriots

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5 Los Angeles Lakers

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4 Chicago Bears

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3 Indianapolis Colts

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2 Dallas Cowboys

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The most talked about pro sports brand...

©2011 Keller Fay Group LLC

1 New York Jets

©2011 Keller Fay Group LLC

14 teams 3 teams 3 teams

Top 20 Scorecard

©2010 Keller Fay Group LLC

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