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Matt Shamblin, Digital Producer, explains the data behind the rise of m-commerce and who's leading the charge.
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© 2013 PETER MAYER
THE MOBILE POINT OF SALE AND THE RISE OF M-COMMERCE
12.11.13 MATT SHAMBLIN
2 © 2013 PETER MAYER © 2013 Peter Mayer Advertising
DEFINITION
3 © 2013 PETER MAYER
DEFINITION
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DEFINITION
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STATS
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STATS
U.S. SMARTPHONE PENETRATION (2013) JUNE: 61% OCTOBER: 64% -nielsen
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STATS
U.S. SMARTPHONE USER AGE GROUPS: MILLENIAL AGES 25-34: 78% AGES 18-24: 75% AGES 55+: 42%
-nielsen
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STATS
U.S. adults will spend 43.6% of their overall media time with digital this year, 19.4% on mobile — compared to 19.2% on laptops and PCs. Time spent with mobile phones and tablets has nearly tripled since 2011. -eMarketer
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STATS
TOTAL M-COMMERCE GREW 24% ON CYBER MONDAY, BLACK FRIDAY AND THANKSGIVING. OFFLINE RETAIL, MEANWHILE, WAS DOWN.
-business insider
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STATS
AMAZINGLY, 1 IN 4 E-COMMERCE DOLLARS SPENT ON BLACK FRIDAY AND THANKSGIVING WERE ON PURCHASES MADE ON MOBILE DEVICES.
-business insider
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LEADERS
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LEADERS
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LEADERS
M-COMMERCE OFFERS TREMENDOUS REACH. 15% OF THE U.S. MOBILE POPULATION ACCESS WALMART.COM ON THEIR SMARTPHONES.
-business insider
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LEADERS
AMAZON HAS MORE MOBILE-ONLY USERS THAN FACEBOOK IN THE UNITED STATES. THESE ARE USERS WHO HAVEN’T SEEN THE DESKTOP SITE.
-business insider
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LEADERS
EBAY’S USERS SPEND AN AVERAGE OF 108 MINUTES PER MONTH ON THE EBAY APP.
-business insider
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LEADERS
MOBILE-ONLY USERS ACCOUNT FOR 1/4 TO 1/3 OF THE TOTAL U.S. DIGITAL AUDIENCE FOR AMAZON, EBAY AND WALMART.
-business insider
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THEMES
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THEMES
DESIGN SIMPLICITY
EASE OF USE + USER FLOW
CONVERSION DEFINITION
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CASE STUDY ONE
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CASE STUDY ONE
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CASE STUDY ONE
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CASE STUDY ONE
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CASE STUDY ONE
24 © 2013 PETER MAYER © 2013 Peter Mayer Advertising
CASE STUDY TWO
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CASE STUDY TWO
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CASE STUDY TWO
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CASE STUDY TWO
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YOUR EXAMPLES
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YOUR EXAMPLES
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YOUR EXAMPLES
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YOUR EXAMPLES
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GRATITUDE
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GRATITUDE
References:
http://www.businessinsider.com/the-big-three-in-mobile-retail-2013-11#ixzz2lhHa9Ed0
http://www.businessinsider.com/mobile-commerce-data-points-2013-6
http://www.businessinsider.com/tablets-and-smartphones-ecommerce-share-2013-5
http://www.businessinsider.com/why-mobile-commerce-is-set-to-explode-2013-6
http://www.businessinsider.com/mobile-and-e-commerce-growth-in-2013-2013-12
-matt shamblin
34 © 2013 PETER MAYER
GRATITUDE
References:
http://www.marketingcharts.com/wp/online/as-smartphone-penetration-exceeds-60-of-the-us-mobile-market-google-remains-top-property-37194/ http://www.webpronews.com/u-s-smartphone-penetration-hits-64-young-people-lead-the-way-2013-09
http://www.nielsen.com/us/en/newswire/2013/mobile-majority--u-s--smartphone-ownership-tops-60-.html
http://www.emarketer.com/Article/US-Time-Spent-on-Mobile-Overtake-Desktop/1010095
-matt shamblin
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GRATITUDE
Google searches: m-commerce, m-commerce leaders, airbnb, southwest airlines, euro to dollar exchange rate, how can a windmill rental be under $100?
-matt shamblin
36 © 2013 PETER MAYER
GRATITUDE
THANK YOU FOR JOINING ME ON THIS TRIP THROUGH M-COMMERCE.
-matt shamblin
