Embed Size (px)
Citation preview
Technology
Mobile and Point of SaleMobile and Point of SaleTool Trends
Lynnette Fredericksen, LexisNexisJeff McCauley, Paperless Solutions Group
Bob Harding, Mutual of Omaha
March 14, 2016 * 2:00 - 3:15pm
Presentation Purpose
• Share with the ILTCI audience information about “Mobile” usage overall g
• Discuss with the audience possible “Mobile” opportunities in the LTC IndustryMobile opportunities in the LTC Industry
• Share with the ILTCI audience some specific legal aspects of “Mobile” usagespecific legal aspects of Mobile usage
• Have some fun!
Mobile and Point of Sales Tools Trends 2
So, why is Mobile important anyway?
By show of hands…..
• How many of you have a mobile device with you right now?with you right now? – (iPad, iPhone, Android, Tablet, etc…).
Mobile and Point of Sales Tools Trends 3
So, why is Mobile important anyway?
How many mobile devices are used by your household?by your household?
1-2 ?3 4 ?3-4 ?5-10 ?10+ ?
Mobile and Point of Sales Tools Trends 4
Our mobile devices help manage our lives…
O li Bill POnline Bill Pay
Mobile and Point of Sales Tools Trends 5
Your potential customers are on
Source: http://assets bwbx io/images/i08KJqtgCP1U/v1/488x 1 jpg
their mobile devices…are you?
Mobile and Point of Sales Tools Trends 6
Source: http://assets.bwbx.io/images/i08KJqtgCP1U/v1/488x-1.jpg
Keeping connected
Mobile and Point of Sales Tools Trends 7
Wake up!
of us reach for our bil d i ithimobile device within
15 minutes of waking!g
Increased use requires different thinking
6 3 Billion6.3 Billion mobile device
b i ti600M
800M
7 Billionsubscriptions450M
7 Billion People in the
world today
Mobile PCs, tablets and
300M
today
,mobile router subscriptions
Smartphone subscriptions2011
250M
0.9Billio
n 2015
3.3Billion
2017
4.5Billion
2013
1.9Billion
2019
5.6Billion
Mobile and Point of Sales Tools Trends 9
2011n 2015 20172013 2019
The millennial generation is the largest generation in US history
Over 7 MillionBaby Generation X 7 Million
more!Baby Boomers
Generation X
Millennials
Mobile and Point of Sales Tools Trends 10
Home Buyers have gone MOBILE!
Mobile and Point of Sales Tools Trends 11
The evolution of insurance…
Mobile and Point of Sales Tools Trends 12
All lines of insurance shopping is increasing using mobile devices
Mobile and Point of Sales Tools Trends 13
How will you sell insurance across generations?
Mobile and Point of Sales Tools Trends 14
Mobile access to our companiesMobile access to our companies is critical to consumers….
but don’t forget about our…but don t forget about our Agents and Brokers!
Mobile and Point of Sales Tools Trends 15
LBTC Annual Survey Result
What are you looking for in terms of mobile capabilities?
Mobile and Point of Sales Tools Trends 16
Access to pricing, quoting, illustrations, eApps, and product information on a pp , pmobile device is critical to consumers and agents/brokers alike.
Mobile and Point of Sales Tools Trends 17
Are you looking for assistance inLBTC Annual Survey Result
Are you looking for assistance in creating your own mobile website or app?pp
Mobile and Point of Sales Tools Trends 18
Mobile Moments that Matter
Mobile and Point of Sales Tools Trends 19Source: “Micro-Moments: Your Guide to Winning the Shift to Mobile.” Google Think
Let’s brainstorm for a few minutes…
What are some of the “I want to know moments”I want to know moments
in Long Term Care?”
For Consumers?
For Agents?For Agents?
Mobile and Point of Sales Tools Trends 20
Let’s brainstorm for a few minutes…
What are some of the “I want to go moments”I want to go moments
in Long Term Care?”
For Consumers?
For Agents?For Agents?
Mobile and Point of Sales Tools Trends 21
Let’s brainstorm for a few minutes…
What are some of the “I want to do moments”I want to do moments
in Long Term Care?”
For Consumers?
For Agents?For Agents?
Mobile and Point of Sales Tools Trends 22
Let’s brainstorm for a few minutes…
What are some of the “I want to buy moments”I want to buy moments
in Long Term Care?”
For Consumers?
For Agents?For Agents?
Mobile and Point of Sales Tools Trends 23
The mobile journey is so exciting…. But…
There are “Aha’s” to be aware of…
1. DNC (Do Not Call) rules2 O t I / t l2. Opt In / out rules3. General “Best” Practices
Mobile and Point of Sales Tools Trends 24
Open Dialog & Questions ??????
Mobile and Point of Sales Tools Trends 2525
Contact Information
• Lynnette [email protected] e e ede c se @ e s e s co(678) 694-4907
• Jeff McCauley• Jeff [email protected](352) 331 6262 x263(352) 331-6262 x263
• Bob [email protected](402) 351-3241
Mobile and Point of Sales Tools Trends 26
