1. 1Audience in IndiaLinkedIn reached out to a sample of its over27 million usersin India to understand better who they are andwhat they do.INDIANS ON LINKEDINYOUNG87% are ages18 to 44AFFLUENT1 in 5 have income greater` than INR 20 lakhs per annumEDUCATED93% have universitydegrees or higherINFLUENTIAL85% have influenceover business decisionsat their companyTOP INDUSTRIES THEY WORK INTopIndustriesIT and ServicesFinancial ServicesTelecommunications/WirelessComputer Hardware/SemiconductorsMechanical or IndustrialEngineering

2. 3 in 5LinkedInusers haveincreasedLinkedInactivity overthe past yearMembers come to LinkedIn for professionalcontent that other social media websitescant provide them with60% 63% 69%29%are looking topurchase travelinsurance in thenext 12 months71%are already members ofor are looking to joinfrequent flyerprograms in the next 12months30%of leisure travelers aremembers of hotelloyaltyprogramsGlobeTrotterssay LinkedIn is theprimary site theyuse for business -related contentfollow a company/brand and receiveupdatesjoin a group todiscuss relevanttopics2Audience in India60%use LinkedIn to keepup-to-date on currentfinancial trends,products, institutions50% Top contentuse LinkedIn torecommend afinancial product,service to others.requests Company background How-to guides New product informationand case studiesSource: LinkedIn India Audience 360 study,completed in March 2014. Member countas of June 2014ConsumeFinancialServices Contentwww.marketing.linkedin.comlmsindia@linkedin.com