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© 2016 NTT DOCOMO, INC. All rights reserved.
Mick Etoh 2/10/2017
Leadership in the new digital age carved by
the fourth industrial revolution of IoT and AI
All night stars & Galaxy pictures are courtesy of Nori Yuasa except this sunset from Oakland(taken by Lynn Shi)
© 2016 NTT DOCOMO, INC. All rights reserved.
Head of Innovation Management Dept. SVP, NTT DOCOMO
Guet Professor, Cyber Media Center, Osaka Univ.
Former CEO of NTT DOCOMO Ventures
CEO of Mirai Translate, Inc.
Research Supervisor of CREST “AI” Areaof Japan Science & Technology Agency
Mick Etoh’s Affiliation
© 2016 NTT DOCOMO, INC. All rights reserved.
Medical Dignose
Cyber Security HR Management NL Agents
Active LearningRobotics
© 2016 NTT DOCOMO, INC. All rights reserved.© 2016 NTT DOCOMO, INC. All rights reserved.
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https://www.youtube.com/watch?v=w7NgejZMSsA
© 2016 NTT DOCOMO, INC. All rights reserved.
Orbital Insight, Inc. Proprietary Information
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© 2016 NTT DOCOMO, INC. All rights reserved.© 2016 NTT DOCOMO, INC. All rights reserved.https://www.youtube.com/watch?v=U9A86Nh75xQ
© 2016 NTT DOCOMO, INC. All rights reserved. NTT DOCOMO, INC. All rights reserved. NTT DOCOMO, INC. All rights reserved.
© 2016 NTT DOCOMO, INC. All rights reserved.
McKinsey Global Institute
NTT DOCOMO, INC. All rights reserved.The Internet of Things: Mapping the Value beyond the Hype (June 2015)
Peomising?
© 2016 NTT DOCOMO, INC. All rights reserved.
http://seekingalpha.com/article/3387605-assessing-ges-software-opportunity?page=2
© 2016 NTT DOCOMO, INC. All rights reserved.
IoT = ICT + OT (Operational Technology)
Revolutional Impact: ICT+OT+AI
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Hardware v.s. Software
����������������
Which is your perception about “Cloud?”
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Simple Web Service
Speech Agent(Cloud-native)
Programmable, Copyable and Commodifiable
30
Data Analytics Platform(On premise-hybrid)
© 2016 NTT DOCOMO, INC. All rights reserved.
layers of the full stack
Server, Network, and Hosting Environment.Data ModelingBusiness LogicAPI layer / Action Layer / MVC
User InterfaceUser ExperienceUnderstanding what the customer and the business need.
Server, Network, and Hosting Environment.
© 2016 NTT DOCOMO, INC. All rights reserved.
Empathysmart risk taking
Seeing the big picture.Hunger to achieve.
Entrepreneurs 0->1
© 2016 NTT DOCOMO, INC. All rights reserved.
Empathysmart risk taking
Seeing the big picture.Hunger to achieve.
Entrepreneurs 0->1
MAXIMIZES STAFF UTILIZATION PURSUES THE FINANCIAL PERFORMANCE
Managers Elite 100->110
© 2016 NTT DOCOMO, INC. All rights reserved.
• Want to increase innovation?
• Lower the cost of failure.
© 2016 NTT DOCOMO, INC. All rights reserved.
AWS Re:Invent 2014
Keywords•Institution No vs. Individual Yes.
•Speed•Make organization “nimble”•Experimental test w/ lowering the cost
© 2016 NTT DOCOMO, INC. All rights reserved.
2015.7 米国ボストンにAI研究所を設置
2015.11 Prediction.io(Personalizedレコメンド)2015.12 Minhash(法人営業向けデータ収集AI)2016.4 Metamind(Marketing Automation)を買収
2015.1 Wit.ai(AI型音声対話)を買収
2014.1 DeepMind(DeepLearning技術)を買収先日のAlphaGOは、GoogleDeepMindによるもの。
2016.4 Orbeus(画像認識)を買収
2015.9 AI技術者を大量採用していることが記事に
2005年頃から、積極的にAI型レコメンドを採用
2015.7 Seed Scientific(データ分析)を買収。AI型Personalizationを強化
2015.7 米国ボストンにAI研究所を設置
日本企業も続々と米国に体制強化中
2015.11 シリコンバレーにAI研究所設置。TOPは元Google Research出身TOPは元Google Research出身
2016.1 シリコンバレーにAI研究所設置。 出資金1200億円
© 2016 NTT DOCOMO, INC. All rights reserved.
$50K – $200Ke.g., Ron Conway
Keith RaboisReid Hoffman
$1M – $10MAccel Partners
Benchmark CapitalSequoia Capital
$100K – $500KSoftTech SV Angel
$10K – $100Ke.g.,:500 Startups
Y CombinatorPlug & Play
Startups and Financial Supporters
© 2016 NTT DOCOMO, INC. All rights reserved.
1B Valuation
Years from Birth
1 2 3 4 5 6
AirBnBSeries C(3Y8M)
EvernoteSeries D
$1B (6Y2M)
Series B
Series A Series A
Series A
Series B
Series C4Y7M
AirBnBDropbox
Evernote
© 2016 NTT DOCOMO, INC. All rights reserved.
– National Innovation Initiative(NII) (2004)
Innovation = invention x insight, leading to the creation of social and economic value
© 2016 NTT DOCOMO, INC. All rights reserved.
–Prof. Henry Chesbrough
Innovation = Invention + Business Model
© 2016 NTT DOCOMO, INC. All rights reserved.
Mark ZuckerbergMark ZuckerbergJack Dorsey Elon Musk
Garrett Camp
Travis Lalanick
Drew Houston Jeff Lawson Marc Andreessen
Empathy- and Greed-driven.
© 2016 NTT DOCOMO, INC. All rights reserved.
TechnologyInsights
Leadership
BusinessInsights
What we need is ‘Unicorn’.
© 2016 NTT DOCOMO, INC. All rights reserved.
Tech. Startup = Team with Research Expertise + Business Insight
© 2016 NTT DOCOMO, INC. All rights reserved.
Insights about the future → Monopoly position
Here are the seven questions Thiel writes “Every business must answer:"
1. Can you create breakthrough technology instead of incremental improvements?
2. Is now the right time to start your particular business?
3. Are you starting with a big share of a small market?
4. Do you have the right team?
5. Do you have a way to not just create but deliver your product?
6. Will your market position be defensible 10 and 20 years into the future?
7. Have you identified a unique opportunity that others don’t see?
Zero to One by Peter Thiel (Founder of PayPal)
© 2016 NTT DOCOMO, INC. All rights reserved.
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© 2016 NTT DOCOMO, INC. All rights reserved.www.bonkersworld.net/organizational-charts/
Organizational Charts (6/2011)
© 2016 NTT DOCOMO, INC. All rights reserved.https://labs.spotify.com/2014/03/27/spotify-engineering-culture-part-1/
Spotify’s History of Development Style
© 2016 NTT DOCOMO, INC. All rights reserved.
Companies led by Captains or Majors
BrigateDivisionBeing Automous
© 2016 NTT DOCOMO, INC. All rights reserved.
Companies led by Captains or Majors
BrigateDivision Squad LeadersBeing Automous
© 2016 NTT DOCOMO, INC. All rights reserved.
Learn
Data
Nimble Investment Decision
Flexible Budget Raise
Advisors
Voice of Customers
Learn Investment Advisors build
Product
Idea
Budget Data Product
measure
Investment Decision
Flexible Budget
Investment
Budget
Advisors
Voice of
Advisors
Lean Startup Model
© 2016 NTT DOCOMO, INC. All rights reserved.
Importance of Team Building
• Most of predetermined plan may fail. Thus, nimble and well-focused team building must come first.
• The team must identify ROLES which make team well-focused and nimble.
• Big managers must trust the team, encourage them, and dedicate the power to them. DON’T be a control freak.
© 2016 NTT DOCOMO, INC. All rights reserved.
50 : 5 : 1
US Annual financing to VC-backed companies(start-ups) = $57 and $72B in 2014 and 2015 while Japanese VC’s financing still remained about $1B(2015).
© 2016 NTT DOCOMO, INC. All rights reserved.
In Million of US$
Amount of VC investment
Amount of VC investment ratio to GDP
US France
UK Germany
Japan A
ustralia
Canada
Switzerland
Sweden
Israel
Belgium
South Korea
Norway
Holland
Spain
Denmark
Finland
Ireland
Austria
Italia
Portugal
Czech Republic
Greek
Estonia
Luxembourg
Slovakia
Poland
Hungary
VC Investments by Country
© 2016 NTT DOCOMO, INC. All rights reserved.
Innovation Ecosystem in EU
International Journal of Technology Management vol. 66, num. 2/3
key individuals are in blue, companies in red and financial firms in green.
© 2016 NTT DOCOMO, INC. All rights reserved.
Innovation Ecosystem in EU
International Journal of Technology Management vol. 66, num. 2/3
key individuals are in blue, companies in red and financial firms in green.
© 2016 NTT DOCOMO, INC. All rights reserved.
Startups in Tokyo has two options:
•Come to the Bay Area, or
•Stay in Tokyo but focus the unique product.
No.
© 2016 NTT DOCOMO, INC. All rights reserved.
Market VCEcosystem
Talent
Source:2016 Silicon Valley Index
Interlock of investment, talent, and market creates an unsurmountable barrier for others.
© 2016 NTT DOCOMO, INC. All rights reserved.
Market VCEcosystem
Talent
Source:2016 Silicon Valley Index
Interlock of investment, talent, and market creates an unsurmountable barrier for others.
Market VCEcosystem
Talent
Source:2016 Silicon Valley Index
Interlock of investment, talent, and market creates an unsurmountable barrier for others.
© 2016 NTT DOCOMO, INC. All rights reserved.
Market VCEcosystem
Talent
Source:2016 Silicon Valley Index
Interlock of investment, talent, and market creates
Ecosystem
Source:2016 Silicon Valley Index
Interlock of investment, talent, and market creates an unsurmountable barrier for others.
Market VCEcosystem
Talent
Source:2016 Silicon Valley Index
Interlock of investment, talent, and market creates an unsurmountable barrier for others.
© 2016 NTT DOCOMO, INC. All rights reserved.
Market VCEcosystem
Talent
Source:2016 Silicon Valley Index
Interlock of investment, talent, and market creates an unsurmountable barrier for others.
© 2016 NTT DOCOMO, INC. All rights reserved.https://www.cbinsights.com/blog/increasingly-crowded-unicorn-club/
The Crowded Unicorn($1B+) Club (as of August, 2016)
171
© 2016 NTT DOCOMO, INC. All rights reserved.Source: SparkLabs Global Ventures
1. Funding & Exits2. Engineering Talent3. Active Mentoring4. Tech Infrastructure5. Startup Culture6. Legal & Policy Infrastructure7. Economic Foundation8. Government Policy & Program
Start-up/VC Ecosystem
© 2016 NTT DOCOMO, INC. All rights reserved.
6. Boston7. LA8. Beijing9. London10. Berlin
Source: SparkLabs Global Ventures
1. Silicon Valley
2. Stockholm
3. Tel Aviv
4. NY
5. Seoul
10 Hottest start-up Ecosystem
© 2016 NTT DOCOMO, INC. All rights reserved.
India China Japan Israel Bay AreaMarket size " ◎ " " ◎
Language " △ " △ ◎
Regulation/Market fairness △ △ △ △ "
Excellence or Uniqueness of
Talent" " △ " "
Life/Weather* " " △ △? ◎
Overall △ △ ! △ ◎
*Don’t laugh. It DOES matter.
India and China receive large amounts of VC money due to their market size. However, there are only a few
companies in those countries that succeed globally.
Which countries are best for startups?Can Tokyo become Japan’s Silicon Valley?
© 2016 NTT DOCOMO, INC. All rights reserved.
Startup NationAdvantage
Strong relationship to Military and Defense Industry (AI, Communication, Security, Devices) Famous Startups
Waze, Viber, FiverrVC circumstances
20-30 VCs, 4000-5000 startups, 6B exit in 2015,Chinese-backed VCs(40%?)
© 2016 NTT DOCOMO, INC. All rights reserved.
London as Gateway
AdvantageLondon as Gateway to EU and US,Fin Tech demandsFamous StartupsShazam, Powa, SkyscannerVC circumstances>1000 Fin Tech companies with GBP20B size revenue3200-5400 start ups in UKTech City in London
© 2016 NTT DOCOMO, INC. All rights reserved.
The Nordic countries
AdvantageSocial Demands by Low Carbon, Medical Care, Digital Government. Famous StartupsSpotify, SupercellVC circumstances
Stockholm Innovation & Growth(STING), Governmental Agency for Innovation Systems - VINNOVA
© 2016 NTT DOCOMO, INC. All rights reserved.
Tokyo & JapanAdvantage
Animation, Media Contents(e.g., PockemonGo), Gaming, Bio & DevicesFamous StartupsGumi, Mercari, Cyberdyne, EuglenaVC circumstancesRising CVC money into AI, IoT, Robotics, etc. $1B (2015) -> $1.6B (2016)
© 2016 NTT DOCOMO, INC. All rights reserved.
Talent
Market VCEcosystem
Innovation Engine of Bay Area
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Manufacturing
Market
Manufacturing
ProductionEcosystem
suggested by H.Tamura@Re:Public
Innovation Engine of China
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Society
Citizen Experimentssuggested by H.Tamura@Re:Public
Innovation Engine of the Nordic Countries
© 2016 NTT DOCOMO, INC. All rights reserved.
Hungry
Drought Resilience
Innovation Engine of Israel(Joking Version)
© 2016 NTT DOCOMO, INC. All rights reserved.
M&AIPO &Partnership
Tokyo Stock Exchange:the Mothers (Market of the high-growth and emerging stocks) section for high-growth startup companies. See also JASDAQ.
Market Capitalization > $10 Milion
average: $26.5M
© 2016 NTT DOCOMO, INC. All rights reserved.
Skill
Urban Infra-structure
QualityConsciousMarket
Innovation Engine of Tokyo
© 2016 NTT DOCOMO, INC. All rights reserved.© 2016 NTT DOCOMO, INC. All rights reserved.https://www.youtube.com/watch?v=VgSPGB_q7tg
© 2016 NTT DOCOMO, INC. All rights reserved.© 2016 NTT DOCOMO, INC. All rights reserved.https://www.youtube.com/watch?v=VgSPGB_q7tg
© 2016 NTT DOCOMO, INC. All rights reserved.© 2016 NTT DOCOMO, INC. All rights reserved.https://www.youtube.com/watch?v=FVAkuBSkaw0
© 2016 NTT DOCOMO, INC. All rights reserved.© 2016 NTT DOCOMO, INC. All rights reserved.https://www.youtube.com/watch?v=FVAkuBSkaw0
© 2016 NTT DOCOMO, INC. All rights reserved. • http://www.scootman.bike/
• https://39meister.jp/selection/selection005/Less spent on essentials, more for “luxuries” or “unique ones”
© 2016 NTT DOCOMO, INC. All rights reserved.
Take Aways
• The Fourth Industrial Revolution = ICT+OT+AI • Startups: Innovation Driver • Innovations = Invention + Business Model • Successful Startups = Tech Insights +
Business Insights + Leadership • Autonomous Organization • Unique Innovation Engines in Each Region
All night stars & Galaxy pictures are courtesy to Nori Yuasa