The Landing Page Golden Rule

Landing Page Golden Rule: More is Always Better

by Tyson Quick | InstaPage CEO

Relevancy is the key to success

The number of landing pages you have is directly proportional to the number of online

conversions that you generate.

But are you creating enough of them to really scale your conversion efforts?

For most of you, probably not.

Source: HubSpot Marketing Benchmarks from 7,000 Businesses

Oct. 2012

While most see a small boost in conversions when increasing their total number of landing pages from 1-10, businesses see a 55% increase

when growing their number of landing pages from 10 to 15.

Hard to DenyThere's a strong correlation between the number of landing pages you have & the amount of conversions you get. But Why?

Hard to DenyThere's a strong correlation between the number of landing pages you have & the amount of conversions you get. But Why?

Here are 3 good explanations why the more landing pages the better.

More Targeting OpportunitiesIdentify your various different products, services, or buyer personas. You have the opportunity to better appeal to those unique audiences' with more targeted & relevant offers.

ExampleEmily the Artist


She offers a few different services.



sketches



sketches paintings



sketches paintings graphic art

Emily Builds 3 Landing Pages

sketches paintings graphic art

Far Better SEO

The more landing pages you have, the more pages that will be indexed in search. If a searcher finds a search result that directs them straight to one of your landing pages, you'll have cut out an extra step.

Decreases Bounce Rate

Highly targeted landing pages lower your bounce rate & therefore increase visitor engagement. Only engaged visitors generate conversions.

Very Nice! You get the idea.

More landing pages are better. But how can you go about cranking out more of these bad boys?

We’ve Got Your Back

Build and Optimize Landing Pages Free

http://InstaPage.com

