Maintaining an OnlineBrand

H O W C O L L E G E S T U D E N T S C A N B E N E F I T F R O M B U I L D I N G T H E I RP E R S O N A L B R A N D

Personal branding and managing

your online reputation is a relatively

new concept that’s only been

developed in the last several years.

With the increased popularity of the

internet, information can be shared

instantly and go viral overnight, so

it’s important to keep an eye out for

what information about you is

online.

Your Brand Matters

Building Your Brand

Here are some ways you can start building a positive online

reputation:

UTIL IZEPLATFORMS EDIT CONTENT

PICK AN AREAMAKE

CONNECTIONS

1) 2)

3) 4)

Utilize Platforms

S T E P 1

There are a plethora of social media platforms out there you can choose from tobuild a presence on, so you might as well take advantage of it! While you don’t

want to go overboard and make an account on every website you can, it’simportant to have a wide range of accounts. Definitely utilize Twitter, LinkedIn,and blog websites, then choose others. Figure out what industries interest you

the most and what sites those fields use, then build up a presence. Focus onquality over quantity, but you should aim to update everything at least once a

month.

U T I L I Z E P L A T F O R M S

Edit Content

S T E P 2

Before diving in to new social media sites, review what you already have. Maybethere’s an account you forgot about that you’d like to revamp or delete (like

your Myspace from middle school) or there’s some posts you need to clean up.Facebook and Twitter are good to focus on because those are usually the biggestculprits for inappropriate pictures or posts that can make you look bad. Get rid

of any posts with cursing or insults toward people or a former job. Choosewhether or not you make these profiles public and manage settings for who can

post on your profiles, so no embarrassing college photos show up.

E D I T C O N T E N T

Pick an Area

S T E P 3

In order to get the most from your online presence, you need to focus on a fewspecific areas instead of having your posts all over the place in different fields.

Make posts centered around your major and a job you’d like to have in thefuture, as well as a few hobbies you’re particularly passionate about. For

example, focus on education, photography, and snowboarding, if those are areasyou’re interested in. Make thoughtful content about relevant topics and share

interesting articles you come across that relate to these fields.

P I C K A N A R E A

Make Connections

S T E P 4

It’s never too early to start connecting with others in your field. A great resourcefor this goal is LinkedIn – the professional Facebook. You can easily find people

from school and professionals who work in your future industry and connectwith them through the click of a button. You can then follow their updates andpossibly even send them a message to see if they’d be willing to mentor you or

offer advice. The sooner you get noticed by established people in your field, thebetter.

M A K E C O N N E C T I O N S

Thanks for Reading!

F O R M O R E , V I S I T L I O N E L B A R Z O N . C O M