This presentation was given by Wally Sabria, SVP/Creative Director of Weber Shandwick and The Axis Agency, on October 22, 2010 at California State University Northridge to a class of graduating senior from the school of Design.
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1. @wallysabria
2. Advertising Public Relations Digital/Interactive Direct
Marketing Branding
3. Social Media all media is now
4. Media organizations brands are becoming
5.
6. Media organizations people can also broadcast like
7.
8. social media is NOT about the tools
9. Dialogue Interaction Engagement social media is about
10. Active De-centralized Platform neutral social media is
11. Designers Marketers Students Pros implications for
12. Creativity is King
13. We are no longer in the design business
14. Storytelling We are in the business of
15. Dialogue Interaction Engagement Stories that spark
16. Active De-centralized Platform neutral Stories that
are
17. Videos Twitter posts Photographs Infographics Stories can
take the shape of