The Future of Mobile Marketing...is Now

Mobile Will Be Bigger Than Desktop Internet

in 5 YearsGartner – 2013

Morgan Stanley – 2015

Schedule

• Industry Stats• Mobile Apps and Banners• SMS / Text messaging campaigns• QR codes• What’s the future…

• 52% of local businesses are planning to engage in some type of mobile marketing

• 36% of those local businesses plan to devote more than 20% of their ad budgets to mobile efforts

Borrell Associates “Main Street Goes Mobile” 2011

Cellphone vs Computer

• 85% own a cell phone • 76% percent who have

a computer. • 8-29 year olds 96%

own a cell phone.

Pew Research Center

Smartphones

• Smartphones expected to grow 41% this year and

• Tablet adoption expected to continue to rise

Borrell and Associates Main Street Marketing Report 2011

Smartphones

• 87% access the internet or email on their handheld,

• 68% on a typical day. • 25% mostly go online

using their phone,

http://pewinternet.org/Reports/2011/Smartphones.aspx

Mobile Apps Data• 300,000 mobile apps have been

developed in the last three years IDC (December 2010)

• In 2010 these 300,000+ applications were downloaded 10.9 billion times.

• IDC predicts that global downloads will reach 182.7 billion in 2015 and will be worth US$35 billion.

• $7.3 billion in direct revenue from apps in 2011 Canalys (June 2011)

• rising to $36.7 billion by 2015..

In 2011 Q2 introduced KTVQ.COM mobile web application. Q2 offers the free mobile web application within the Android marketplace & iTunes App store.

HOMESTORY PAGES

SPORTS WEATHER

300 x 50 Banner

• Over 2,100 KTVQ.com Mobile Web App downloads.

• 31,400 Mobile web app views on average a month (Sections: Home, Videos, Sports, Weather, etc)

• Historically, we are seeing a 10x higher click-through rate on the mobile sponsorships than traditional web banner ads.

EXAM

PLE

KTVQ Mobile Web App:

US Mobile Advertising Spend

• $790 million in 2010• $4 billion in 2015• An increase of 406%

June 23 from BIA/Kelsey.

Local mobile advertising spending

• $404 million in 2010• $2.8 billion in 2015• An increase of 600%

June 23 from BIA/Kelsey.

SMS / Text Messaging

SMS / Text

• 90% of the U.S population owning cell phones,

• 98% of those phones being SMS-enabled out of the box

according to CTIA’s semi-annual wireless industry survey

• 90% of all text messages are read within three minutes of their delivery,

• 99% of all text messages are read by the recipient,”

whitepaper on conversational advertising [PDF] by SinglePoint.

Ktvq.com 3203 3rd Ave North, Billings MT 59101 406-252-5611

Text Campaigns

Alerts: Text for specified mobile alerts Text-2win (Sweepstakes): Text to win Text-2win + Auto Alert: Text to win and for

specified mobile alerts Text-2vote: Text in to place vote Text request: Text to give comment or

question Text-4info: Text for more details/info

Mobile campaigns can come in many Call-to-Action options:

Ktvq.com 3203 3rd Ave North, Billings MT 59101 406-252-5611

MOBILE MARKETING CAMPAIGNKTVQ TESTIMONIAL

Q2 Offered & promoted an Elton John Ticket giveaway using the Text-2win + Auto Alert tool.

945 people texted in 171 people opted out

774 people remained in the Q2Deals database to receive future offers from Q2

Ktvq.com 3203 3rd Ave North, Billings MT 59101 406-252-5611

ALERTSMOBILE MARKETING CAMPAIGNS

Alerts:

Campaign that is compelling and relevant to the viewer.

Potential subscribers must be told the frequency of the alerts.

Source: http://www.mobilemarketingwatch.com/infographic-the-united-states-of-text-message-spam-17603/

Experience it Yourself

• Take out your phone• Short code: 95730• Keyword: T2W

QR Codes

• URLs• Text• Phone numbers• SMS

• 14 million scanned in June alone

QR Readers

• Android – QR Droid

• iPhone– QR Reader for

iPhone - By TapMedia Ltd

QR generator

http://qrcode.kaywa.com/

MyToy.de• LEGO built colourful, 3-D

codes that took people to their website, where they could purchase the very bricks used to make the QR codes.

• According to online tracking, 49% of all MyToy.de visitors were achieved through this campaign.

The Future

• Focus on GEO location• Mobile Video• Mobile social interaction – Google Goggles• Mobile Payments

Questions

Ready to try Mobile Marketing?

Stop by the KTVQ booth Email DMcIsaac@KTVQ.com

Call 406-252-5611