The 7th mass media

Did you know that….

3.3 BILLION MOBILE SUBSCRIBERS WORLDWIDE

1,5 BILLION TV-SCREENS WORLDWIDE

850 MILLION CARS

WORLDWIDE

Consider your own life:

–What do you take with you

when you leave the house?

–Most likely you answered: mobile phone, keys

and wallet.

–What do you take with you

when you leave the house?

–Most likely you answered: mobile phone, keys

and wallet.

Everybody wants to go mobile

An introduction to

me and my company

Me!

Jens Friis

Work for Responsfabrikken in the Business Development department

Been in the business of mobile marketingfor more than 5 years

Conceptualize and implement mobile marketing solutions

My Phone:

Sony Ericsson K810 with a 2 gb memorycard

Pictures: 150 mb – 287 pictures Videos: 80 mb – 51 videos Music: 728 mb – 206 songs Themes: 6,4 mb – 34 themes Wapsites: 70 kb – 42 bookmarks Games: 5,6 mb – 26 games Programmes: 15 mb – 13 programmes Other stuff : 6 mb – 8 documents

Responsfabrikken and ctrl Mobile – short facts

• Responsfabrikken was founded in 2001• ctrlMobile was founded in 2005

• Represented in Denmark, Norway, Brazil, Mexico and Kenya.

• Around 70 employees overall.

• All the employees come primarely from the telco, marketing and media business

• We have made more than 1200 mobile marketing solutions for 400 different customers.

What we do - One-Stop-Shop

Professional mobile counseling

We design, develop and implement digital and mobile marketing solutions.

We are split up in to four different departments:

- Consultants- Business development- Project management- Technical implementation

What is mobile

marketing?

What is Mobile marketing?

• Anywhere - anytime

• Mobile marketing is mostly intiated by the user

• From exposure to involvment

• Get in the pocket– Mobile marketing reaches the users

where marketing have not been before

• Perfect tracking and response media

Media integration

• Mobile marketing is easy to

integrate with ”traditional” media

• Mobile marketing kan move the users between different media

– e.g from add SMS web

MobileMarketing

TV Radio

Print

Web

POSOutdoor

SMS/MMS

IVR

M-portal

Moblogs

Brandedcontent

”Flower Power”

Stats and facts

Growing numbers

278 465 619 743 870 1.141 1.5172.472

2.9813.570 3.951

4.4684.902 5.256

5.824 6.096

0

1.000

2.000

3.000

4.000

5.000

6.000

1. H.2000

2. H.2000

1. H.2001

2. H.2001

1. H.2002

2. H.2002

1. H.2003

2. H.2003

1. H.2004

2. H.2004

1. H.2005

2. H.2005

1. H.2006

2. H.2006

1. H.2007

2. H.2007

Mio./Mill.

I perioden /In the period

2.2624.233

8.231

12.258 11.954 12.89115.199

17.387

24.576

4980

5.000

10.000

15.000

20.000

25.000

30.0001.

H. 2

003

2. H

. 20

03

1. H

. 20

04

2. H

. 20

04

1. H

. 20

05

2. H

. 20

05

1. H

. 20

06

2. H

. 20

06

1. H

. 20

07

2. H

. 20

07

Tusinde / Thousands

I perioden / In the Period

One hour – a lot of messages

• During this seminar around

1,4 million text messages is send in Denmark

In Denmark

380 text messages is send every second

• How many have you

send to your customers?

Addiction or love?

• Every tenth European feels

addicted to their phone

• Every third European between

16 and 25 sees their mobile

phone as their most important item

SMS – the killer application

• 3,8 million British suffer from text related injuries

Smile you are on!

• 9 out of 10 pictures is taken with a mobile phone

A picture speaks a thousand words

Globally,

there are twice

as many active

users of SMS

as there are

active users

of e-mail.

SMS is typically

read within an

average of

15 minutes

after receipt

and responded

to within 60 minutes.

While 65% of e-mail is spam, less than 10% of SMS is spam.

Willingness

• Targeted mobile advertising messages - a hit with Britain’s 11-20 year olds

Did you know that…

• 160 million new subscribers in nine months in India (2007)

• In Africa the number of subsribers rose 33% in one year (2007)

Did you know that….

More 500.000 downloads

Why dont you just shut up!!

Cases from around the

world

The third screen

• The mobile phone is the so-called third screen of marketing opportunity, with the first being television and the second being the computer

Even the pope is texting to the people

Texting Elephants in Africa

The elephants is equipped with a transmitter.

If the elephant gets out of its territory an SMS is send to the staff.

The staff can then trace down the elephant via GPS and get it back on track.

Crazy Frog – crazy numbers

Toothing in Everton FC

Goodison Park will be interacting with the fans through their mobile phone - offering news, offers and exciting applications via bluetooth

Did you know that..

• 570 000 dowloaded "Respect for Grandiosa" as ringtone. • Over 40 000 dowloaded Grandiosa wallpaper

Grandiosa Pizza - Norway

Obama goes mobile

2.9 million U.S. mobile subscribers received a text message from the Obama campaign

Text the moment – Absolute Vodka

The Lynx effect

IKEA launches mobile loyalty program

The unborn

• New ways of using iphone applications in mobile marketing

Text my shirt

Guld korn – danish cerials

Moblog from their tour around Denmark

Craftsmen going mobile

De 2.400 medlemmer får en gratis gave:

QR-CODES

• Ready to QR?

What will the future bring?

YOU GOT THE

MESSAGE

C U ON THE

PHONEwww.responsfabrikken.dk