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This is my standard presentation on the Four Pillars of Social Media - LinkedIN, Facebook, Twitter and Blogging.
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Social Media Blueprint
Michael DeAloia
Marketing 2.0 – Social Media Rewrites the Rules
So what are the rules now?
Don’t get left behind
Integrate social media to achieve specific business purposes
Design a Social Media Action Plan… Now
What is social media?
Monologue > Dialogue
Content. Content. Content.
Today: The Big 4
How to use Social Media
Build relationships
Extend reach
Case Study: CrossFit
How to implement social media
Design your persona
Default Twitter Look
Twitter Page Design
Corporate Logo
Face Shot
What Appears OK…
Isn’t at 40x40 pixels
Personal Avatars
Photo + Corporate Logo
Corporate/Personal Hybrid
Pick your platforms
Produce consistently
