The Exponential influencer #smmastery

@ShaneGibson Live Blog: SalesAcademy.ca/blog

The Exponential Influencer

Build an Online Tribe

that Accelerates

Your Marketing

Efforts

Shane GibsonAuthor & Professional Speaker

@ShaneGibson


Selling“… is about creating an

environment where an act of faith can take place”


Creating TrustValue added frequent engagement

consistently over time.

More value + more time = more trust


The Exponential Influencer Strategy

1. Building a magnetic brand2. The 3 elements of Thought Leadership3. The 5 Stages of Consent4. The 9 Immutable Laws of Social Selling5. Recruiting and connecting with

influencers


Saying you don’t believe

in social media is like saying you

don’t believe in the

internet @Garyvee


Thought Leadership

Thought

Leader

Creates orCuratesRelevantContent

BuildsCommunity

HasRelevantEngaging

Conversations

networker

contributorcreator

© @ShaneGibson



Relevant content that speaks to your specific audience’s dreams and pains –

based upon your real UNIQUE expertise and perspective.


Discovery Consumption Interaction Connection Consent

The 5 Stages of Consent@ShaneGibson


Discovery



Being Discoverable•Google places•Social Ads and Retargeting•SEO•All major social media profiles•Guest blogging/writing•Press releases•Writing reviews• In-person (Cards, Networking etc.)


Consumption“Tell stories because stories aren’t boring.” – Jay Conrad Levinson









What’s Hot•Live, real-time and multi-conversational•Deep content (reports, entire talks, how-to’s etc.)•Research based content


Content Formula•Know your audience and nano-tribes•Monitor, listen and learn•Create and curate content online and offline that fulfils a need, solves a problem or helps someone achieve a goal.•Use multiple platforms, profiles and media to expand reach


Don’t just make noise


Create a Symphony



Good Content #AskGaryVee

• It appeals to the heart• It’s shareable• It’s native to the platform on which it appears• It breaks through the noise


Interaction


Connection


Connection


ConsentSell to meEducate meStay in-touchBuild a relationship


“It doesn’t scale because we tell the world, It scales because if we treat 5 people so well they will tell other people... and they will tell five, and those become twenty and that’s when it scales.”

- Seth Godin


9 Rules of Engagement

@ShaneGibson @Sjagger#1 Stop pitching and start connecting#2 Doers win in the game of social media#3 It’s not about you#4 Be fearless in your contribution to community#5 Don’t be a social spammer, engage#6 Be authentic#7 Be consistent#8 Amplify through community#9 Get Sociable!




@JeffBooth @RobBanks


@PeterAceto


Publish!



Build a Tribe

#SalesTribe


Influence1.Master the 5 Stages of Consent2.Community, Content & Conversation3.Publish all the time in multiple mediums

“Connect, promote and uplift enough people and you will rise to the top.”


Let’s Connect!http://closingbigger.net

http://twitter.com/ShaneGibson

http://linkedin.com/in/shanegibson/

[email protected] 604-351-2328

ebook: http://closingbigger.net/saleshacks

http://closingbigger.net/

http://twitter.com/ShaneGibson

http://linkedin.com/in/shanegibson/

mailto:[email protected]

http://closingbigger.net/saleshacks

Business

The Exponential influencer #smmastery