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The Essentials of Post-Event Reporting

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Our Panelist

Doug McPhee

M. Ed, CMP, CMM

Senior National

Account Manager

Experient

Why the PER is critical

to future success 7 key areas for

reporting

How CVBs can serve

you in collecting

accurate data

Our Webinar Roadmap

The PER allows you to:

• effectively measure ROI and practice continuous

improvement,

• archive and analyze trends and opportunities,

• increase credibility and your future negotiation’s

position, and

• inform future events making them more effective and

engaging.

1. General Information

2. Site Research, Selection and Contracting

3. Project Planning

4. Financial Management

5. Meeting Space Allocation and Set-Ups

6. Hotel Room Management

7. Food and Beverage Management

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