The DIY WebsiteUsing WordPress for your

Nonprofit or Small Business

Well, How Did I Get Here?

CONTROL• Content Management• Cost Savings• Response Time

WORDPRESS • Highly recommended• FREE!

DIY: It’s Not Just for NPs Anymore

What nonprofits and small business have in common . . .

• Offer a product or service• Employ staff (& volunteers)• Need revenue to stay in business• Utilize a marketing plan• Impacted by economic conditions• Pay taxes (oh yes we do!)

DIY: It’s Not Just for NPs Anymore

. . .and what they don’t

• NPs operate for the purpose of a particular public interest

• Businesses operate to earna profit for individual shareholders

When to Use the Pros

• Original design • Technical issues• Formatting changes • Coherence with all other organization’s

materials

Pros We Know

Prepping for Design

• Who is your audience?Dictates language and design features

• Mission• Objectives• Getting content to the designer

Blogging for Dollars

• Enhance the Mission • Raise public awareness• Raise $$• Connect with the community

Capacity

• Who? • What?• When?• Consistency

Intellectual Property

• What is it?• Who can claim it? What about guest bloggers/contributors?• What are the exceptions?• How do you secure it?Learn more here:

http://www.copyright.gov/circs/circ01.pdf

ROI

• Measuring website ROI• Measuring blog and social media ROI

BONUS! Examples of the intangible benefits

Great source: “The ROI of Social Media: The “I” Stands for Insight and Impact” by Beth Kanter in Internet Management for Nonprofits, eds. Ted Hart, et al, 2010.

Social Media Integration

• Your website is your HUB for information• Streamline your efforts with FEEDS• Encourage WEB visitors to share your content• Archive • Branding

Angie Albright, Executive DirectorNorthwest Arkansas Women’s Shelter

@angiealbright @NWAWS

Jody Dilday, Executive DirectorSingle Parent Scholarship Fund

of Northwest Arkansas @jdilday @SPSFNWA

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