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Will Twitter and Facebook attack each other? Are they in competition? This presentation shares a model of social relationships and usage data on the social networks which would suggest they are complementary not competitive because they fulfil different consumer needs.
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vBlog by Justin Basini
EMAIL: [email protected]: www.basini.comBLOG: http://justinbasini.blogspot.comTwitter @justin basini: www.twitter.com/justinbasini
www.basini.com & Justinbasini.blogspot.com© Justin Basini, 2009
The different role of social networks: Facebook v Twitter
Social Network contactsCuriosity / Transactional
Social Network FriendsInterest & Connectedness
Colleagues & CommunityRespect & Regard
Friends/Wider familyLove & Friendship
Immediate FamilyDeep loving relationships
www.basini.com & Justinbasini.blogspot.com© Justin Basini, 2009
How social networks play and serve differing roles
Social Network contactsCuriosity / Transactional
Social Network FriendsInterest & Connectedness
Colleagues & CommunityRespect & Regard
Friends/Wider familyLove & Friendship
Immediate FamilyDeep loving relationships
www.basini.com & Justinbasini.blogspot.com© Justin Basini, 2009
How social networks play and serve differing roles
Social Network contactsCuriosity / Transactional
Social Network FriendsInterest & Connectedness
Colleagues & CommunityRespect & Regard
Friends/Wider familyLove & Friendship
Immediate FamilyDeep loving relationships
www.basini.com & Justinbasini.blogspot.com© Justin Basini, 2009
How social networks play and serve differing roles
Social Network contactsCuriosity / Transactional
Social Network FriendsInterest & Connectedness
Colleagues & CommunityRespect & Regard
Friends/Wider familyLove & Friendship
Immediate FamilyDeep loving relationships
www.basini.com & Justinbasini.blogspot.com© Justin Basini, 2009
How social networks play and serve differing roles
Social Network contactsCuriosity / Transactional
Social Network FriendsInterest & Connectedness
Colleagues & CommunityRespect & Regard
Friends/Wider familyLove & Friendship
Immediate FamilyDeep loving relationships
www.basini.com & Justinbasini.blogspot.com© Justin Basini, 2009
How social networks play and serve differing roles
Social Network contactsCuriosity / Transactional
Social Network FriendsInterest & Connectedness
Colleagues & CommunityRespect & Regard
Friends/Wider familyLove & Friendship
Immediate FamilyDeep loving relationships
Increasing numbers Decreasing time Decreasing Intimacy
www.basini.com & Justinbasini.blogspot.com© Justin Basini, 2009
How social networks play and serve differing roles
Social Network contactsCuriosity / Transactional
Social Network FriendsInterest & Connectedness
Colleagues & CommunityRespect & Regard
Friends/Wider familyLove & Friendship
Immediate FamilyDeep loving relationships
Increasing numbers Decreasing time Decreasing Intimacy
Smaller number of connections with people that often have a real world link (i.e. Are friends, have been friends or colleagues). Some responsibility to these connections.
Lots of loose connections which are virtual (i.e. Little link with the real world), characterised by frequent short interactions. Little/No responsibility to these connections.
www.basini.com & Justinbasini.blogspot.com© Justin Basini, 2009
How social networks play and serve differing roles
Total Time on site (mins) (Nielsen)
Average visits per month (Nielsen)
Time spent on site per user (mins) (Hitwise)
Monthly Traffic (US people) (m) (Quantcast)
Total registered users (various)
Average # of connections
Facebook 14bn 3.1 20.21 95m 300m 130 friends
Myspace 5bn 7.6 29.42 58m 120m -
Twitter 300m 31.3 >5* 28m 28m ~20 followers(but top 10% have on average 483 followers)
Linkedin 202m 5 Don’t know 14m 35m ~50 connections
Data pulled from various sources by Justin Basini, www.basini.com / justinbsini.blogspot.comPlease note all these data are somewhat flaky but I believe directionally correct and are all end 2008 or 2009.* I’ve calculated this by total number of minutes spent on site per user per average visit
How social networks play and serve differing roles: statistics
www.basini.com & Justinbasini.blogspot.com© Justin Basini, 2009
