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Dominique Raccah CEO + Publisher — Sourcebooks
The Development of Digital
US-Cuba Mission Feb 2016
About Sourcebooks • Founded Sourcebooks in my home in 1987 • Today, we publish over 400 new titles a year • Over 130 employees • Located outside of Chicago, with offices in NY and CT • We have dozens of bestselling authors and books • Publish from how-to to children’s books, both fiction and non-
fiction, including in Spanish • Entrepreneurial and agile • Always looking for extraordinary voices in every area
2015 Extraordinary Growth — 17% growth (Bookscan POS)!
Sourcebooks (Adult Nonfic)
Sourcebooks Casablanca (romance)
Sourcebooks Landmark (fiction)
Sourcebooks Jabberwocky (children’s)
Sourcebooks Fire (young adult)
4%
2%
23%
89%
44%
Growth Continuing in 2016 (up 23%)
Indie Bestseller + New York Times Bestseller
Publishing Innovator of the Year
Our Shared Purpose
We are an organization bound together by the belief that
books change lives
The Rapidly Evolving US Book Publishing Industry
Digital today
Online Retail + Distribution
Digital Content + ebooks
5 Major Outcomes of ebooks
Important to note 2 transformations taking place
Online Distribution/Retail
Digital
Brick and Mortar Retail Online Retail
Form
at/C
onte
nt
1. Online retail + distribution
Online retail is still less than
15% of retail $ in America
Online shopping in US is dominated by Amazon
Today, U.S. retailers are
working hard to buildout
their ecommerce
capabilities to compete with
Amazon
And we are seeing the
resurgence of independent bookstores
across America
2. digital content + ebooks
2 type of digital book content—apps + ebooks
Very important to create efficient
workflows or you can work with an ebook
distributor
what we experienced during the development of ebooks
eBooks Growth: 2008 – 2013
Female 45-54 years old
Clerical worker or homemaker Amazon Kindle user
ebook customer in America
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
Environmental factors
Searchability
Speed of access
Ease of acquisiCon
Portability
Readability (adjustable font size)
Affordability
Very important
All about affordability
© 2014, Book Industry Study Group, Inc.
Decline in price of traditionally published e-books
$0.00
$5.00
$10.00
$15.00
$20.00
$25.00
E-‐Books
SoRcover
Hardcover
2008 2009 2010 2011 2012
© 2013, the Book Industry Study Group, Inc.
Adult Fiction
$0.0
$0.2
$0.4
$0.6
$0.8
$1.0
$1.2
$1.4
$1.6
$1.8
$2.0
2008 2009 2010 2011 2012 2013
Hardcover Mass-‐market SoRcover E-‐Books
© 2014, Book Industry Study Group, Inc.
Today in Books in English: #Print AND Digital
• In U.S., ebooks are replacing/displacing our cheapest formats
• BIGGEST impact on fiction sales and narrative • BIG impact on ebook pricing in these categories • Much less impact on other categories of books
2015 Print Book Bookscan Unit Sales (52 week)
Industry 2015 Bookscan POS
2.3%!
5 major outcomes of ebooks
1. The Self-Publishing Boom —
authors have a lot more choices
2. Lots more books/
content = the challenge of discovery
Mobile — anytime, anywhere
Anytime, anywhere reading.
Anytime, anywhere buying.
Global + Rights
The global opportunity?
Can we, must we, rethink how rights work around the world?
Digital has also allowed for development of new models
Subscription Personalization Enhanced ebooks + apps
More to come…
Why readers love Put Me in the Story
Saying “I Love You” You are the Star of the Story
All the ways “I Love You”
Why readers love Put Me in the Story
Your child as narrator Your child’s name woven into Illustration
Play “I Spy” with your child’s face
CONFIDENTIAL
The challenge of digital
ü Continuous pressure on pricing ü Struggling to get reader’s time
ü Challenge of discovery
The promise of digital
ü Anytime, anywhere buying and reading ü Print “AND” digital (not “or”)
ü A world of readers—expanding print AND digital book market
ü Books are more important today
“
”
We should try to be the parents of our future rather than
the offspring of our past.
“Procuremos más ser padres de nuestro porvenir que hijos de nuestro pasado.”
—Miguel de Unamuno (1864-1936)
Spanish essayist, novelist, poet, playwright, and philosopher
Gracias!!
Any Questions??
