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THE CRITICAL INFORMATIONCRM DOESN'T PROVIDE
MANY COMPANIES TH INK CRMSYSTEMS HELP SALES TEAMS
WIN BUS INESS .
WHY I S TH IS A MISTAKE ?
CRM SYSTEMS ARE
MANAGEMENT TOOLS
NOT SALES TOOLS
SALES REPS WOULD
BENEFIT MORE FROM
HAVING ACCESS TO THE
LATEST COMPETITIVE
INFORMATION THEY CAN
USE IN THE FIELD
FAILING TO TRACK
YOUR COMPETITORS
PUTS YOUR COMPANY
AT A SIGNIFICANT
DISADVANTAGE
ONGOING , REAL -TIME
STRATEGIC TRACKING OF YOUR
KEY COMPETITORS IS CRUCIAL
TO ACHIEVE MARKETPLACE
ADVANTAGE
IT HELPS YOU
UNDERSTAND WHAT
CUSTOMERS WANT
HELPS YOU ADAPT TO COMPETITIVE
THREATS & ACTIONS THAT CAN HARM
YOUR ORGANIZATION
IT HELPS YOU IDENTIFY
NEW OPPORTUNITIES
FOR GROWTH
IT ORGANIZES COMPETITIVE
INTELLIGENCE INTO REPORTS
THAT YOUR FRONT LINES
SALES TEAM CAN USE
IT HELPS YOU ADJUST YOUR PRODUCT ,
MARKETING & SALES STRATEGIES
IT PROVIDES YOU WITH DATA
& INSIGHT TO INFORM YOUR
STRATEGIC PLANNING
IT CREATES A
ROADMAP
FOR BETTER
POSITIONING
YOUR
COMPANY
GATHERING INTELLIGENCE FROM A
WIDE RANGE OF OBJECTIVE SOURCES
IDENTIFYING
POTENTIAL BUSINESS
THREATS CAN DERAIL
YOUR PLANS
MONITORING
YOUR
COMPETITIVE
LANDSCAPE WITH
REAL-TIME
INTELLIGENCE
AGGREGATING INFORMATION
USING 360 ° APPROACH USING
VARIETY OF DATA SOURCES
OBJECTIVE
BUSINESS
PERSPECTIVE
FROM AN
EXPERIENCED
TEAM OF
STRATEGIC
ANALYSTS
SIDE-BY-SIDE COMPARISONS OF YOUR
COMPANY VS. KEY COMPETITION
C O R K & B A R R E L
T H A N K Y O U !
W W W . C O R K A N D B A R R E L . C O M
THANK YOU
ASCENSION GROWTH &S INNOVATIONSTRATEGIES
LEARN ABOUT COMP-INTEL℠
