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While social media is not the silver bullet that some pundits claim it to be, it is an extremely important & relatively low cost touch point that has a direct impact on sales & positive word of mouth. Social Media has real business value. The top 20% of B2B marketers in social media lead generation have increased revenues by 20% in 2011. Social media and blogs generate real customers. 57% of online business have acquired a new customer from blogging. 62% have acquired new customers from LinkedIn, 52% from Facebook and 44% from Twitter. US Internet users spend 3X more minutes on blogs and social networks than on email. Social media use in the US has increased by 356% since 2006.
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Social Media
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“While social media is not the silver bullet that some pundits claim it to be, it is an extremely important & relatively low cost touch point that has a direct impact on sales & positive word of mouth.”
JoSH MeNdelSoHNVICE PRESIDENTCHADWICK MARTIN BAILEY
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Social media isn’t a fad. it’s a revolution.
57%60%
40%
20%
0%
62%
52%
44%
company Blog linkedin Facebook TwitterOn light
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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
Social media & blogs generate real customers.
% O
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EL U
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S W
HO
AC
QU
IRED
AC
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HR
OU
GH
TH
IS C
HA
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SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010.
US internet users spend 3X more minutes on blogs & social networks than on email.
8%
4%
4%
10%
24%
VIDEOS/MOVIES
PORTALS
ONLINE GAMES
SOCIALNETWORKS/
BLOGS
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SOURCE: NETPOP RESEARCH, ARIL 2012.
Social media use in the U.S. has increased by 356% since 2006.
2006 2012
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SOURCE: EMARKETER, FEBRUARY 2011.
Social media penetration keeps growing across different age groups.
100%
40%
50%
60%
70%
80%
90%
30%
20%
10%
0%
0-11 12-17 18-24 25-34 35-44 45-54 55-64 65+
INTERNET USERS WHO USE SOCIAL NETWORKS VIA ANY DEVICE AT LEAST ONCE PER MONTH
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SOURCE: TNS, OCTOBER 2010.
The world is becoming more Social.
1.82.3
2.93.7
4.6
2.7
4.4
Shopping Browsing Gaming Multimedia Social News email
AVerAGe HOUrS/WeeK SPeNT ON THIS ONLINe ACTIVITY, WOrLDWIDe
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Social media has real business value.
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SOURCE: ABERDEEN RESEARCH, MARCH 2012.
20%iNcReaSe
The top 20% of B2B marketers in social media lead generation have increased revenue by 20% in 2011.
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SOURCE: EMARKETER, MAY 2010.
Social media conversations actively influence purchases.
55% 55%
51%
39%38%
35%
26%
Friends People like You
experts online Friends Brands Retailers Influential Bloggers
oN Social Media, i aM MoST iNFlUeNced BY…
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SOURCE: MCKINSEY GLOBAL INSTITUTE, DECEMBER 2010.
63% of companies using social media say it has increased marketing effectiveness – among other benefits.
24%24%26%
35%45%
50%63%Increasing effectiveness of marketing
Increasing customer satisfaction
reducing marketing costs
reducing support costs
reducing time to market forproducts/services
Increasing product/service innovation
Increasing revenue
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SOURCE: MERCHANT CIRCLE, FEBRUARY 2011.
U.S. local SMBs actively use social media marketing to promote their businesses.
9%
3%
19%27%
32%40%
58%70%FACEBOOK
YELP
YOUTUBE
MYSPACE
FOURSQUARE
GOWALLA
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30%
10%
33% 27% 57%of SMBs say social media is beneficial to their business.
Somewhat beneficial.
Not very benficial.
do not use.
Very beneficial
SOURCE: AD-OLOGY RESEARCH, NOVEMBER 2010.
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38%15%
More than ½ of U.S. SMBs say social media sites play an important role in active sales.Somewhat important.
Very important.
SOURCE: BES INSIGHTS, MAY 2010.
47%Not important.
HoW iMPoRTaNT iS Social Media iN SeeKiNG oUT PoTeNTial NeW cUSToMeRS/clieNTS ?
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SOURCE: AMERICAN EXPRESS, SEPTEMBER 2010.
More than 1/3 of US SMBs say social media helps them get found online.
12%
6%
8%
15%
39%
GENERATE SALES
CUT DOWN ON MY MARKETING COSTS
MARKET MY BUSINESS TO CUSTOMERS
INCREASE TRAFFIC TO MY WEBSITE
INCREASE THE EXPOSURE OF MY BUSINESS
Social Media HelPS Me To…
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SOURCE: BTOB MAGAZINE, JULY 2010.
Social media helps B2B marketers improve search results.
45%
48%
40%
26%
DRIVING INBOUND LINKS
INCREASE PAGE RANK
INFLUENCE ORGANIC SEO
INFLUENCE KEYWORD PURCHASES
Social Media iMPRoVeS MY SeaRcH ReSUlTS Via…
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61%
5%3% 4%
27%
61%of US marketers use social media to increase lead generation.
To increase lead generation.
i do not know why we have one.directive from
management.
My competitors are doing it.
Monitor the conversation about my brand.
SOURCE: R2INTEGRATED, APRIL 2010.
THe MaiN ReaSoN MY coMPaNY iS iMPleMeNTiNG a Social Media STRaTeGY iS…
65%80%
60%
20%
40%
0%
55%
43% 40%
linkedin company Blog Facebook TwitterOn light
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SOURCE: SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
linkedin drives the most customers to B2B.
i’M a B2B coMPaNY THaT acQUiRed a cUSToMeR THRoUGH THiS cHaNNel.
51%
80%
60%
20%
40%
0%
60%
77%
55%
linkedin company Blog Facebook TwitterOn light
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SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012.
Facebook drives the most conversions for B2c.
i’M a B2B coMPaNY THaT acQUiRed a cUSToMeR THRoUGH THiS cHaNNel.
450
250
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100
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03
77%
55%
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SOURCE: COMSCORE, 2012.
The average user spent only 3 minutes on Google+ in January 2012.
AV
ERA
GE
MIN
UTE
S/M
ON
TH
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SOURCE: ALEXA, 20120.
Females are greatly overrepresented on PiNTeReST.
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61%
61%of Pinterest’s global web traffic is from the U.S.
SOURCE: ALEXA, 2012.
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SOURCE: SHAREAHOLIC, FEBRUARY 2012.
Pinterest drives more referral traffic than Google Plus, LinkedIn and YouTube combined.
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it’s time to go social.
leT’S TalK.
805.201.3075 US.
250.483.7411 caNada
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