The ABCs Of Internet Marketing

Broad Categories of Internet Marketing

CRO Conversion Rate Optimization

Jerusalem Web ProfessionalsTuesday, May 8, 2012

The ABCs Of Internet Marketing

Part 1 ABroad CategoriesCRO Conversion Rate Optimization

Part 1 BAnalyticsPPC Pay Per Click

Part 2SEO Search Engine OptimizationSMM & SMO Social Media

Broad Categories

SEO - Search Engine OptimizationSEM/PPC - Search Engine Marketing- Display AdsSMM - Social Media MarketingEmail BlastsAffiliate MarketingContent Marketing (PRs, Apps, Website)Referral Marketing (Forums, Reviews)Cross Media (Postal Mail, QR)On-Line Events (Webinars)

Broad Categories

Types of Social Media

Broad CategoriesEmail BlastsAffiliate Marketing

Content MarketingApps

Websites

Online Services

Podcasts

Videoblogs

E-Books

Broad CategoriesReferral Marketing (Forums, Reviews)

Cross Media (Postal Mail, QR)

On-Line Events (Webinars)

Broad Categories

SEO - Search Engine OptimizationSEM/PPC - Search Engine MarketingSMM - Social Media MarketingEmail BlastsAffiliate MarketingContent Marketing (PRs, Apps, Website)Referral Marketing (Forums, Reviews)Cross Media (Postal Mail, QR)On-Line Events (Webinars)

The ABCs Of Internet Marketing

Part 1 ABroad CategoriesCRO Conversion Rate Optimization

Part 1 BAnalyticsPPC Pay Per Click

Part 2SEO Search Engine OptimizationSMM & SMO Social Media

CRO (Conversion Rate Optimization)Use What You Learn From Analytics

Test & Track

What's A Conversion?

CRO (Conversion Rate Optimization)Use What You Learn From Analytics

Test & Track

What's A Conversion?

CRO (Conversion Rate Optimization)(CRE-SEOmoz-Secrets_of_Million-Dollar_Landing_Page.pdf)

CRO Key Concepts

Conversions: A Desired ActionConversion Rate: The percentage of visitors who take a desired action.Above the Fold: The section of a Web page that is visible without scrolling.UX - User Experience: The way a person feels about using a product, system or service. It also includes a persons perceptions of the practical aspects such as utility, ease of use and efficiency of the system through its interface and design.CTA - Call to Action: The part of a marketing message that attempts to persuade a person to perform a desired action such as "Buy Now"ROI Return on Investment: The ratio of profits (or losses) to the amount invested.

Website Statistics

Website Statistics

Visits People

Hits Pages

The ABCs Of Internet Marketing

Part 1 ABroad CategoriesCRO Conversion Rate Optimization

Part 1 BAnalyticsPPC Pay Per Click

Part 2SEO Search Engine OptimizationSMM & SMO Social Media

Thank You

Charlie Kalech
Director, J-Town Productions Ltd.

www.j-town.co.ilcharlie@j-town.co.il@CharlieKalech

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