1. Marketing during a recession? August 27, 2009 Jake Yarbrough, President, 8th Idea Answers Revealed!

2. 3. 4. How should I marketduring a recession? 5. Yes. Any questions? 6. Yes. Advertised?:256% higher sales 600 companies, 1981-1985 and 2001-2006 7. Yes. Only advertised in recovery?:80% no market share gain 600 companies, 1981-1985 and 2001-2006 8. 7 2/3Kernels of Insight 9. Know Thyself 1 10. Know Thy Customer 2 11. Be Remark-able 3 12. Dont Be Terrified by Change If youre not comfortable with change, youre going to like irrelevance even less.General Eric K. Shinseki 4 13. 4 14.

Take Simple Steps

• • • Social media

• • • Current customers

• • • Referrals

5 15. Think Different Operations Marketing Brand owner? 6 16. Consider Your Relationships 7 17. Review Know Thyself Know Thy Customer Be Remark-able Dont Be Terrified by Change Take Simple Steps Think Different Consider Your Relationships 18. 8th Idea 2/3 19. The Cob Content: Eric Whittington ( [email_address] .com )Godin, S.Tribes,2008, Penguin Group Inc., New Yorkhttp://www. mpdailyfix .com/2008/11/statistics_on_advertising_duri.html http://www. motionlab .co.uk/blog/10-points-to-marketing-in-a-recession/2009/08/ http://en-us. nielsen .com/main/insights/consumer_insight/issue_15/new_product_innovation http://www. bnet .com/2403-13241_23-309291.html http://www. trendwatching .com Roberts, K.Lovemarks, The Future Beyond Brands,2004, Powerhouse Books, New York Images: http://www. flickr .com/photos/seatbelt67/ http://www. flickr . com/photos/spaceageboy/ http://www. flickr .com/photos/83318973@N00 http://www.veer.com 20. 8th Idea Jake Yarbrough 817-475-2212 [email_address] www.8thidea.com Facebook:http://www.facebook.com/8thidea Twitter: @jakeybro Instant Business Card?: Text jakeybro to 50500