21 New Rulesof ContentMarketing

WEB PAGEBusiness Information Presentation (sell)

OFFER PAGEQuali�ed Lead Capture via Form (trade)

BLOG PAGETrust Building via Information (give)

Social Media Engagement

Blogs & Content Marketing

Email Marketing O�ers

Search Engine Query

Referrals & Sharing

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kayakonlinemarketing.com Your online marketing game changer!

#1 Treat Keywords#1 Like Hotsauce

#4 Make the Most of#1 a Great Idea with#1 Multiple Formats

#10 Remember that#10 Great Content#10 Invites Links

#11 Build Your Content#11 From an Ongoing Plan

#15 Take Your Time

#17 Know Your Biggest#17 Content Marketing Enemy

#18 Use One Piece of Content#18 to Promote Another

#16 Stop Buying Content from the Bargain Bin

#21 Use Your Content toTurn Searchers, Readers & Fans, into Buyers!

#19 Recycle Your#19 Greatest Hits

#20 Always Ask the Key Question#20 About a Piece of Content

#5 Headlines Are#1 Everything

#6 Use the#1 News

#2 Have a Voice (or Brand)#1 Customers Can Identify With

#7 You Can’t Stock the Cupboards#1 Until You Take Out the Trash

#8 Don’t Just Post…Engage! #9 Invite Yourself to Someone#1 Else’s Party Once in a While

#12 The Best Inspiration#12 Comes from Several#12 Different Sources

#13 Quality is as#13 Important#13 as Quantity

#14 Quantity#14 Still Matters

#3 Build Trust With#1 Transparency

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FindabilityWhy Search Engine

Optimization is Dying

by Randy Milanovic, Principal at Kayak Online Marketing

+ 21 New Rules of Content Marketingfor 2013 and Beyond

If you want to maintain a high search engine rankingand use content to keep targeted buyers coming to you,this is information you can't afford to skip. Get your copyinstantly via Kindle right now, or order the paperback!Findability – An eBook by Randy Milanovic

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