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© 2016 TforG | www.tforg.com | [email protected] | +32 3 201 64 00
MedTech companies rely on strong insights
TforG provides them
> The TforG Group provides STRATEGIC & DECISIVE BUSINESS INTELLIGENCE AND DECISION SUPPORT to international business managers
> Its unique focus is the medical devices and MEDICAL TECHNOLOGY
> The company operates from offices in ANTWERP AND SHANGHAI.
Since 1991
TforG Group
TFORG HELPS YOU TAILOR HEALTHCARE MARKET
INTELLIGENCE TO YOUR NEEDS.
Healthcare business professionals face GLOBAL CHALLENGES and need GLOBAL ANSWERS. TforG is committed to be on top of trends, opportunities and challenges in mature markets as well as in high growth emerging markets. Global Reach
TforG Group
TforG CONNECT DATA COLLECTION SERVICES
Qualitative data collection services
> IDI’s: Telephone interviews Face to face interviews
> Dyads, tryads
> Mini groups
> Focus groups
> Human Factors & Usability testing
Quantitative data collection services
> Telephone survey
> Online survey (Phone to web recruit)
> Mail survey
Qualitative & quantitative
Additional services
> Survey review & feedback
> Programming online surveys
> Translations
> Data cleaning
> Delivery in Word transcripts or Excel data sheet
> Analysis & reporting in PowerPoint summary
> TforG does not outsource Field Research
> All interviews are conducted by TforG’s Field Research Team (FRT):
> consists of full-time employees
> have a university degree and are native speakers
> With TforG for a number of years
> conducts over 20.000 interviews with health care professionals each year
> daily debriefing session between the FRT and the Project Manager.
> Design and Field-test of questionnaire (exploration phase):
> The Field Research Manager fine-tunes the questionnaire
> Feed-back to and discussion with customer whenever needed
> Field-Test questionnaire: the purpose is to optimize the quality of the answers and the flow of the interview
> Training of the Field Research Team: 1-day training of the Field Research Team
> Background of the project
> Product and application - understanding
> Questionnaire – flow and quality
> Project specific telephone techniques
Field Research
TforG – Methodology
This access gateway, we call the “TforG Intelligence Network” contains four components:
> Advisory boards and Key Opinion Leaders (KOL)
> Panels: clinical and non-clinical stakeholders
> Healthcare policy makers and industry experts
> Hospital network: alliances with academic/teaching hospitals
Panel & Network
TforG – Methodology
TforG country coverage TforG panel composition
> Countries: EU big 5 (FR, GE, UK, IT, SP), CEE (CZ, SK, SI, HU, PL)
> Target: N=28
> Profile: KOLs & Payers
> Methodology: 3 advisory boards, per advisory board 1 day workshop at central facility
Advisory Board - Oncology Treatment
Case Study 1
Client
> Provides screener & discussion guide
> Moderation advisory boards
TforG
> Actions: Recruitment Facilitating Consolidation
> Deliverables: Transcripts
> Countries: Belgium, France, Turkey, Sweden, Canada
> Profile: Medical staff, Hospital procurement, regional/central decision makers
Client
Provides screener & discussion guide Quantitative & Qualitative study –
IVF Diagnostic
Case Study 2
Phase I – Exploration
Target: N=60, N=12 per country
Methodology: 60 minutes TDI
Deliverables
> Actions: Recruitment Moderation Consolidation
> Deliverables: Word Transcripts
PPT Summary Report
Phase II – Pricing
Target: N=150, N=30 per country
Methodology: 30 minutes TDI
Deliverables
> Actions: Recruitment Facilitating Consolidation
> Deliverables: Transcripts
THANK YOU TFORG ANTWERP TEL: +32 3 201 64 00 ADDRESS: ANKERRUI 8-10, 2000 ANTWERP TFORG SHANGHAI TEL: +86 21 6032 2030 ADDRESS: 12/F NANZHENG BUILDING, 580 NANJING WEST ROAD, 200041 SHANGHAI WEBSITE: WWW.TFORG.COM