Television Reigns as

the Most Effective

Way to Advertise

Despite the popularity of social media platforms, television still dominates the world

of advertising. It outperforms other media in generating sales and is twice as

effective as radio and print. TV ads also work better when it comes to influencing

behaviour and driving purchasing decisions. This is mainly because of the unrivalled

scale and scope of TV, reaching more than 80 per cent of Australians every week.

Spending More Time with TV

According to the Australian Bureau of Statistics, Australian adults spend about an

average of four hours a day watching TV, up to 13 hours total every week. As people

spend more time with TV than other media platforms, it is a great way to launch a

new campaign or drive a sales event. It can boost a brand’s fame and generate a

significant effect around a product or service.

A Trusted Media Platform

An article from the Mediaweek revealed that free-to-air television is the most trusted

and valued broadcast service. A majority of Australians also believe that TV is

valuable to the community. A new research commissioned by Free TV Australia

suggested that TV broadcasting is highly valued, and is consistent across usage

levels in metropolitan and regional levels.

The ‘Halo Effect’ of TV

Television advertising creates a halo

effect across a brand or a range of

products and services. Brands and

business can hire well-known

personalities to endorse a product

through a commercial, and the

connection between the endorser and

the product does not need to be evident

to be effective. The TV ad can give the

company the attention it desires,

contributing to a significant increase in

sales.

Engagement in Innovative Ways

Television has the power to capture an

audience in a host of exciting ways. It

can suit different budgets and

objectives, with TV solutions ranging

from 30-second commercials to branded

entertainment. TV networks also offer

different ways to ensure businesses

connect and engage with their target

audience through segment sponsorships,

tailored product integration and cross

platform opportunities.

TV is a multi-platform solution that

offers opportunities for businesses to

create deeper engagement with their

target audience. It also establishes the

central idea of the campaign and helps it

resonate through other media platforms.

It has the ability to generate emotional

and rational response, and offers a great

return on investment.

Resources:

http://hatmedia.com.au/

http://www.abs.gov.au/ausstats/abs@.nsf/lookup/4364.0.55.004Media%20Release

22011-12

http://www.mediaweek.com.au/free-tv-remains-most-trusted-81-watch-daily/