WHY ADVERTISE ON TELEVISION

TELEVISION FACTS • Television reaches over 90% of New Zealanders in an average week*• 2.4m New Zealanders tune into TV ONE and TV2 each day*• In H1 2012 , New Zealand’s top 20 television shows among all people aged 5+ were

on TVNZ’s channels*• Television is a high impact medium, engaging the viewer through sight, sound and

motion• Viewers are generally in a relaxed, receptive state• TVNZ offer cost effective ways for advertisers to reach viewers both in peak time

(6pm – 10.30pm) or off-peak time (6am – 6pm). • Advertiser’s have the flexibility to decide on level of spend – they’re not locked into

a set size or placement• Advertiser’s can advertise regionally (through traditional viewing and through SKY)

on TV ONE, and can target niche audiences by programme• Advertising is easily measurable• Television is the best way to build brands (Goldstein, AMP, Vero, Bugger etc.)

*Nielsen TAM, Jan-Jun 2011, TV Map

TELEVISION FACTS The time New Zealanders spend watching TV continues to rise throughout the recession, reaching it’s peak in 2011.

*Nielsen TAM, January - June

2003 2004 2005 2006 2007 2008 2009 2010 2011 20120

0.51

1.52

2.53

3.5

Average Time Spent Viewing – All 5+ (January-June)

TELEVISION FACTS

Likewise, the average number of people using TV (PUT’s) are the highest levels this year*

*Nielsen TAM, January - June

2003 2004 2005 2006 2007 2008 2009 2010 2011 20120

2

4

6

8

10

12

14

16

PUTS - ALL 5+ ( January - June)

THE CHANNELS TV ONETV ONE delivers the best news and current affairs programmes in New Zealand, while also stimulating and amusing New Zealanders through high quality drama and entertainment, both local and internationalThe core target is all people 25 – 54 years of age who want to be informed and entertained

TV2TV2 delivers the best emotionally-charged entertainment content from New Zealand and around the worldThe core target is all people 18 – 39 years of age who like to prioritise their favourite programmes and talk about them with friends

TVNZ KIDZONE24Is the only locally produced children's channel. It provides commercial free programming, with a focus on delivering trusted viewing experience for preschool kids.

TVNZ UAn interactive youth orientated channel. It is ‘social television’ integrating social networking with broadcast content that is factual and reality entertainment programming.

TVNZ HEARTLANDThe only NZ Channel with 100% local content. It is where New Zealanders go to celebrate all the things they love about NZ and being New Zealanders, a true showcase of New Zealand’s best home-grown talent.