Technology Essentials for Your Small Business

Andy Halko

Web. Marketing. Software.

Introduction

Insivia is an interactive marketing firm.

Web.

Web Development

Online Video

Conversion Optimization

A/B Testing

Search Optimization

Flash Animation

Software

Marketing.

Search Marketing

Social Media

E-Mail Marketing

Identity & Collateral

Print & Advertising

Environmental Design

Introduction

Technology Essentials For

Your Small Business

Next Wave In ToolsFor Small Business

Software As A Service

Online Accessible

Easy-to-use

Low-Cost or Free

Types of Software We’ll Discuss

Marketing

Sales Productivity

Collaboration

Communication

Your logo

Website Visitor Tracking

•Install today

•Use religiously

•Combine tools

•Improve Conversion

•Understand Your Audience

•Increase Traffic

Google Analytics

Your logo

Use regularly and learn

•Bounce Rates

•Visitor Sources

•Goals

•Profiling

•Visitor Key Phrases

•Content & Paths

Google Analytics

Your logo

Google Web Site Optimizer

Your logo

Choosing what to test.

Landing Pages, Product Pages, Conversion Processes

How should we test?Well, it depends what you are looking to evaluate. But try to determine a goal for the test. Is it a color scheme, the message, the layout, the position of actions or navigation?

Google Web Site Optimizer

Your logo

Simple, Web 2.0 CRM

Track all of your sales deals

Collaborate and share

Manage your pipeline

Powerful Reporting

Manage Contacts

Iphone & E-mail integration

$15 bucks a month per user

PipelineDeals.com

Your logo

Replacing standard applications, online, secure and available anywhere. Reliable, backed-up infrastructure.

– E-Mail– Calendaring– Documents & Spreadsheets– Slides– Blogging– Websites– and much more.

Google Apps

Your logo

Cool, Easy Web-based Interfaces

Google Apps

Your logo

OpenOffice = Microsoft Office

–Word, Excel, PowerPoint–Easily shared or publishable single files or folders–Export into multiple formats

OpenOffice.org

Your logo

A free, open source software for recording and editing sounds. Available for Mac OS X, Microsoft Windows, GNU/Linux, and others.

– Manipulating audio for websites– Creating podcasts– Click and noise removal– Audio blogging– Transfering tapes and records to Computer– Recording presentations!

Audacity

Your logo

Instant messaging for everyone

Meebo lets you access your buddies on all the major networks (AIM, Yahoo!, MSN, Google Talk, ICQ, Jabber) in a single buddylist.

Use your existing IM account, or get a free Meebo login to chat across all networks with a single id.

Video conference, transfer files, and more from your Web browser.

Meebo

Your logo

Place a widget right on your web page

Yeah, there's an app for that...

Strike up a conversation, answer questions, or just keep tabs on guests. Help desk?

Meebo

Your logo

Free Powerful E-Mail

Reliable

Conversation Based

Google Search

Extendable

Tons of Space

GMail

Your logo

Affordable, open-source project management

– Manage projects, time tracking, and invoicing in one application

– Allow your staff and your clients to work together

ActiveCollab

Your logo

- Allows for an unlimited number of projects and users

- Manage projects through setting up milestones,

checklists, and timelines

- Time-tracking and

invoicing

- File-sharing, storage,

and versioning

ActiveCollab

Your logo

Affordable E-Mail Marketing with Great Reporting

– Easy to create, test, and send marketing e-mails – Import and integrate contact lists from Excel or CRMs.– Create and test an email, step-by-step.– Get reports on opens, clicks, and campaign improvement– Afford it—many different subscription levels (including a

free one) or pay-per-mail– Have fun! Friendly interfaces.

MailChimp

Your logo

– Create your email with a wizard or on your own.– Choose your list—including segmentation support– Send your email safely with MailChimp authentication– Improve over time with measuring and reporting tools

MailChimp

Your logo

Download this user friendly voice and video communication tool.

– More than 100 million registered users. – Computer to computer calls for free– Low pricing for calls to land lines and cell phones– Simple, automatic ways to add contacts

Skype

Your logo

More than just voice communication.

– Transfer files of any size or type– Multi-person instant message conferences– Tracks all history– Video & voice calling– Interfaces with websites and other applications like

GoToMeeting

Skype

Your logo

Web Conferencing

– Easy-to-use– Record Sessions & Playback– Registration, Polling & Reports for better webinars

GoToMeeting

Your logo

A free way to manage your money.

– Investments– Checking– Savings– Credit Cards– Loans– Autos– Property

Mint.com

Your logo

Free tools for many uses

- Promote

- Distribute

- Build Relationships

- Research

Social Media

Your logo

Great Social Media Interface

- Multiple Twitter

Accounts

- Facebook

- Searches

TweetDeck

Your logo

Easy and intuitive events & registration

– Upload custom logos

– Set ticket prices

– GOOGLE map

– Personalize link for the event

– Classify and tag your event

– Create nametags

– Embed in sites and integrate e-mail marketing

EventBrite

Your logo

Free, extendable content management system

– Manage your website and blog with an easy editing tool

– Create multiple users and permission levels

– Extend with 7000 free and cheap plugins

WordPress

Your logo

Simple office file sharing

– Connect to your network

– Setup security

– Store up to 3TB

Network Storage

Your logo

iPhone AppsMany free apps for entertainment, productivity and

commerce.

– More than 30,000 free apps in the App Store. – Download from computer or direct to iPhone.– 2 billion apps downloaded to date.– Many free apps have in app purchases.

Iphone Apps

Your logo

Easy Large File Transfers or File Storage System

Use drop.io to privately share your files and collaborate in real time by web, email, phone, mobile, and more. Create each drop in two clicks and share what you want, how you want, with whom you want.

Drop.io

Your logo

Reinventing E-Mail

- E-Mail + Chat

- Gadgets

- Robots

- Integration

Google Wave

Your logo

Quickbooks

• Track every dollar coming in and going out with in-depth reporting

• Instantly create invoices, track payments, and manage expenses

Accounting Software

Your logo

Your primary marketing tool

- Simple & Easy

- Visually Professional

- Convert!

- Optimize for search & conversion

Website

www.insivia.com

Call Andy at 216-373-1080

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