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Marketing isn't just about tactics. You've got to understand your marketplace with thorough research to create a marketing strategy. Specific to B2B technology marketing and start-ups in this space. This presentation was for Business Enterprise Network (BEN) Tech Start-Up School in Bristol, 2012.
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MARKET
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Political
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Technical
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Know your market
Who Is your customer?
Create your product around them
Licensing
Focus
Collaboration
vision & Outcomes Prepare Slap in the face
Framework
Rapport truth
Questions?
Contact
