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The  CMO’s  Dream  Stack

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THE  ESSENTIAL  MARKETING  TECH  STACK!

About  This  Deck

This is for our CMO who is trying to get his people and marketingstack together. From infrastructure, backbone platforms, middleware,and all other marketing experiences, here’s a primer on the best ofthe best technology in marketing out there which we are widely usingacross multiple engagements. This is by no means a complete list butjust a yardstick to figure out the way forward.

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CRM,  Lead  Management,  Account  Based  Marketing

Sales  backbone  platform  to  track  lead  journey  from  marketing  to  sales,  understand  funnels,  and  perform  account  based  marketing.

Marketing  Automation  

The  marketing  backbone  platforms  to  run  nurturing  tracks,  manage  and  segment  lists,  analyze  email  performance,  and  a  lot  more!  

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E-­‐Commerce

Transaction  platform  stack  to  set  up  e-­‐commerce  sites  for  businesses  with  complex  requirements.  

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Website  Design,  UI  and  Development

A combination of  tools with wireframing stacks,  responsive design tools,  website staging,  and  development platforms.

Website    Analytics,  Keyword  Research,  and  Optimization

Post  production  tools  to  track  incoming  traffic,  monitor  and  optimize  keywords,  email  &  landing  pages.  

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List  Building,  Buying,  and  Segmentation

Key  growth  hacking  technology  and  intelligence    to  build  target  audience  and  database  to  run  nurturing  tracks.

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Content  Marketing

Content  platform  stack  to  track    marketing  asset  project  workflows  and  distribution  of    content.

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Video  Marketing,  Communities  and  Reviews

Visual  content  platforms  to  distribute  corporate  and  user  generated  content  for  distribution.

Project  and  Resource  Management

Software  to  track  key  project  milestones,  deadlines,  project  owners    etc.  for  intra  and  inter  marketing  departments.

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Display  and  Native  Ads

Ad  platform  to  create  and  monitor  paid  digital  marketing  campaigns  with  intelligent  and  tactful  content.  

Event  Marketing  and  Program  Management

Software  stack  to  create  and  manage  marketing  programs  such  as  webcasts,  meetups,  virtual  meetings.  

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Mobile  Marketing  and  Analytics

Mobile  platforms  to  track  app  performance  and  in-­‐app  and  other  mobile  marketing  campaigns.

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Asset and  Resource  Management

Experience  stack  to  manage  and  monitor  large  scale  content  with  asset  and  resource  management  software.    Communication  stack  to  manage  team  collaboration.   Interactive  Marketing  and  Social  Media  

Tracking

Platforms  to  track  social  media  performance,  conduct  surveys  and  other  interactive  marketing  activities.

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Social  Media  Channels

Platforms  to  distribute  content  across  specialized  social  channels.

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About  Organic  Marketing

Our mission is to help startups in new and emerging technologiesthink about Marketing organically. Organic because the story ofyour product or service needs to be simple, original, andcompelling. Organic because your story needs to be ‘noise free’.

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@mktg_organic organicmarketingcorp Padmini.murthy@organic-­‐marketing.space