Tech 4 Non-Tech Series @ Stanford GSB

T4NT: TECH 4 NON-TECH SERIES

Startup Toolkit Products to build, manage, and grow your startup

Alex De Simone Founder @ Caller Zen, Advisor @ Jobr MS ME‘11, MBA ’16 [email protected] Stanford Graduate School of Business January 14, 2015

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Stanford Graduate School of Business 2

1.  Do I need a technical co-founder?

2.  What tools can I use for software development?

3.  What tools can I use to manage my business?

Three Topics for Non-Technical Founders


Do I need a technical co-founder?

Summary of Alan Chiu’s first T4NT session…


Which type of startup are you building?


Technology As A Product

Tech-Enabled Business

Tech-Leveraged Business

Which type of startup are you building?

YES MAYBE NO

Need technical Co-founder?


What is your biggest risk right now?

=> Focus on it


Market Execution Technical

What is your biggest risk?

- Can you build it?

- Does it work?

- Can it scale?

- Can you put it in the

hands of users?

- Can you generate

buzz and press?

- Retention/growth?

- Beat competitors?

- Do people want it?

- Will they pay for it?

- Is there a real

need?


In Session 2, we focused on technical

From zero… …To deploy

Blank App ?


Concepts Covered

From zero… …To deploy

Blank App

1.  Applications

2.  Databases

3.  Environments

4.  Version Control

5.  Deployment

Stanford Graduate School of Business

1. Programming Languages To Build Applications

1. Web 2. Native

iOS:

Android:

* many others not included

Stanford Graduate School of Business * many others not included

Relational Non-Relational

2. Programming Languages For Databases


3. Three Types of Environments

Development Staging Production

- Live version of your

application

- What your customers

interact with

- Replica of production

environment

- Used for testing bugs

- Also known as “local”

or “dev”

- Unique to a computer


4. Version Control

Apps

MySQL DB

local

“git push”

repository (cloud)



5. Web App Deployment

Web App “git push”

Server (cloud) Local

* Assuming you don’t use your own servers. Many others not included


5. Native App Deployment

Native App

Platform Local

* Assuming you don’t use your own servers. Many others not included

Submit for approval

NOTE: The approval process for native apps can take over 2 weeks.


Today: Focus on startup tools in five areas of management


Five Management Areas

Team Project CRM

Website Analytics


Criteria for choosing startup tools

1.  Does it meet our business needs?

2.  Does it save time and $$?

3.  Does it make employees and customers happier?

NOTE => The tools on the remaining slides are simplysuggestions for founders to explore. Keep in mind there are many other tools available.


1. Team Management

Payroll/Benefits

Recruiting

Internal Communication

External Conferencing



Slack: www.slack.com


Slack: www.slack.com/apps


Caller Zen + Slack slack.com/apps/A0CRS2XT3-caller-zen


Xero: www.xero.com

•  Accounting

•  Payroll

•  Taxes

•  Invoices

•  Expenses

•  Starts $7/mo


AngelList: www.angel.co

•  Fundraising

•  Hiring

•  Networking

•  Free to post jobs


Jobr: www.jobrapp.com


2. Project Management

Project Task Management Issue/Error Tracking

File Management



Trello: www.trello.com


Codebase: www.codebasehq.com


Honeybadger + Slack: www.honeybadger.io


3. CRM: Customer Relationship Management

Telephony Support Systems

Email Support Systems

Sales

Marketing


Desk: www.desk.com


Desk: www.desk.com/apps


Caller Zen + Desk www.desk.com/apps/caller-zen


Cloud-based Servers

34

4. Website / Domain Management

Simple Website Builders


Webflow: www.webflow.com


GoDaddy: www.godaddy.com


Analytics Testing

Payments

37

5. Metrics Management


Amplitude: www.amplitude.com


Loader: www.loader.io


Braintree: www.braintreepayments.com

T4NT: TECH 4 NON-TECH SERIES

Startup Toolkit Products to build, manage, and grow your startup

Alex De Simone Founder @ Caller Zen, Advisor @ Jobr MS ME‘11, MBA ’16 [email protected] Stanford Graduate School of Business January 14, 2015

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