S.W.O.T. ANALYSIS

Matching Your Organization To Social Environment in which it operates

S.W.O.T. ANALYSIS

• Factor Internal to organization

• Factor External to organization

Strength

ThreatOpportunity

Weakness

SWOT: Description• A SWOT analysis generates information that is helpful in

matching an organization or group goals, programs and capacities to the social environment in which it operates.

• Factors internal to firm usually can be classified as strength and weakness, and those external to the firm can be classified as opportunity or threat

• It is an instrument within strategic planning

• When combined with dialogue it is a participatory process.

SWOT: Internal Factors

• StrengthsPositive tangible and intangible attributes, internal to an organization. They are within the organization’s control.

• Weakness.Factors that are within an organization’s control that detract from its ability to attain the core goal. Which areas might the organization improve?

SWOT: External Factors

• OpportunitiesExternal attractive factors that represent the reason for an organization to exist and develop. What opportunities exist in the environment which will propel the organization?

Identify them by their “time frames”

• ThreatsExternal factors beyond an organization control, which could place the organization mission or operation at risk. The organization may benefit the contingency plans to address them if they should occur.

Classify them by their seriousness and probability of occurrence.

SWOT: Analysis-Strength

• Strengths can be defined to include in past/historical accomplishments-history and tradition so forth.

• Strengths also refer to the present condition that define an advantageous market position or a current situation condition.

SWOT: Analysis-Weakness

• Like strengths, weaknesses can refer to past difficulties that have contributed to the current situation as well as conditions derived from the current marketing climate.

• Weakness may be factual or fictional in any case perception for the markerter.

SWOT : Analysis - Opportunities

• Opportunities are defined as possibilities that have not become realities at the current time-while they are primarily future focused they can occur in the present or in the sort time.

SWOT: Analysis-Threat

• Similar to the opportunities, Threat can defined as potential problems. A threat like an opportunity can exist in the present if that particular situation has not directly impacted the marketing conditions. In fact it is common for threats to be current market conditions outside geographic scope of a particular organization.

Internal Factor Analysis

Strength :

Weakness:

Internal Factor Analysis

Opportunities:

Threats:

SWOT MATRIXStrengths Weakness

Opportunities S-O Strategies:Build on success

W-O Strategies;Use opportunities to address weakness

Threats S-T Strategies:Use success to minimize threats

W-T Strategies;Defensive action VS susceptible areas

SWOT Strategies

• S-O strategies; build on success, good practice, and models

• S-T strategies; use success to minimize threat.

• W-0 strategies; use opportunities to address weakness.

• W-T strategies; defensive action vs susceptible areas.

Concern

• SWOT analysis can be very subjective. Do not rely on it very much. Two people rarely come-up with the same final version of SWOT.

• Use it as a guide not as prescription.