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Social Media:Lets Get Serious
@SWARM_Marketing
#1 marketing tool, why social media, your social media, strategy, case studies
#1Most important marketing tool
@SWARM_Marketing
@SWARM_Marketing
@SWARM_Marketing
I’m not on Facebook
I don’t like Facebook
In less than 5 years, without social media your business will not be able to compete with those who are socially active.
@SWARM_Marketing
@
WWW@SWARM_Marketing
Sales for companies with a high level of social media activity are up by 18%, while sales are down -6% for companies with little to no social media activity
↑ 18%
↓6%
@SWARM_Marketing
@SWARM_Marketing
‘We don’t have a choice on whether we DO Social media…the question is HOW WELL WE DO IT’
Erik Qualman
@SWARM_Marketing
Pepsi dropped TV advertising for the 2010 super bowl. Instead they’re investing in a $20 million social media campaign (after 23 years of super bowl ads)
@SWARM_Marketing
9 of 10 (87%) small-to-medium-sized UK companies are going to maintain or increase social media spending in 2012.
@SWARM_Marketing
Why Social Media?
@SWARM_Marketing
•72% of businesses claim social media increases web traffic• 62% improved their search ranking•59% made new partnerships•48% achieved better sales•58% witnessed reduced marketing costs •(2011 Social Media Marketing Industry Report)
@SWARM_Marketing
Social Media uncovers the truth…..75% of people don’t believe that companies tell the truth in
advertisements
78% of internet users in UK look online for goods and services70% trust online recommendations from strangers
90% trust online recommendations from friends
Social media changes the relationship between companies and customers...…from master and servant, to peer to peer.
@SWARM_Marketing
91% of 16-24 years olds
76% of 25-34 years olds
58% of 35-44 year olds
1 in 5 65+ use social media
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The Sun reports of 9.45% year on year, with the Independent down 28%
48% of people say they find out the news via Facebook
@SWARM_Marketing
We no longer search for products and services, they find us
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50% of UK mobile internet traffic is on Facebook
@SWARM_Marketing
Is your company on Facebook or Twitter?
When was the last time you updated it?
Where would you rank it in importance?
Have you tried and left social media?
Are you thinking social media?
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Is this your Social Media?
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Are you hiding from social media?
It’s NOT going away!@SWARM_Marketing
Missing a trick?
Still new
Still not too late
Still unexplored
Still huge opportunities
@SWARM_Marketing
People make negative comments
I don’t want to know their lives
Our customers don’t use it. I don’t
We don’t have time
I don’t understand it all
@SWARM_Marketing
@SWARM_Marketing
We get social media…..
Twitter done: We tweet every day about our product/ serviceYouTube done: Our CEO is on YouTubeFacebook done: We have a Facebook page that our employees likeGoogle+ done:We’ve launched a Google+ page because Google told us to!
@SWARM_Marketing
Have a plan:
What do you want to achieve?What are your objectives?Where is your content going to come fromHow will the profiles be managed?How will results be assessed?
Don’t allow your social media to fail
@SWARM_Marketing
No strategy = no results
@SWARM_Marketing
Think before you jump
Take the time to plan
Social media works: How will it work for you?
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Where will your content come from?
Plan your content
Will your content be shared?
Will you maintain interest?
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Show off your knowledge and passion
Why should they follow you
What separates you from your competitors?
Don’t just Retweet
Be Engaging
Provoke questions and answers
Talk to people
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@SWARM_Marketing
Look after your community
Treat them exclusively
1st to get news?
Reward them
Encourage feedback
Get your customers opinion
Act on their suggestions
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@SWARM_Marketing
Be open/ transparent
Embrace your company’s personality
Encourage people to like you
Negative feedback is NOT bad
Act immediately
Interact with person
How will it be corrected?
What will your tone be?
@SWARM_Marketing
Be active
Make it a centre of vibrancy
Enjoy meeting your customers
Help people
@SWARM_Marketing
What results are you expecting?
Define a success
You will give up if no target
Be realistic
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@SWARM_Marketing
Number of followers/ likes is NOT main objective
Community is key
@SWARM_Marketing
Are you talking to new clients?
Are people reacting to your content?
Are people recommending you/ supporting you?
Google alerts
Google analytics
Social Mention
Twitter search
Facebook insights
Tweetreach
Advanced tools
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Is each social networking site working for you?
Rethink content, input and activity?
Time to expand?
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What happens in Vegas stays on………
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Warren Buffet “it takes 20 years to build a reputation and five minutes to ruin it”
Your reputation is on the line- online
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How you can #SupportJapan - http://binged.it/fEh7iT. For every retweet, @bing will give $1 to Japan quake victims, up to $100K.
“Don’t say anything online that you wouldn’t want plastered on a billboard with your face on it.”– Erin Bury
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Not replying to questions
Last update 2010
No pictures
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71 percent of tweets to brands get absolutely no response from them
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Can you help?
Going out of your way
Showing everyone you care
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Use social media:
Customer service
Queries
Zappos loyalty
Every single individual has been empowered to create a mass movement
“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.”
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@SWARM_Marketing
Arab Spring communication internal and external
Libya cuts Facebook NOT Radio/TV
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Social Media in public eye
Bad V Good
Power of social media
@SWARM_Marketing
United breaks David Carroll's guitar and makes little effort to compensate him.
United Airline's stock price dropped 10%, costing stockholders over $180m in value. Today the video is a smash hit and has over 10m views.
Lesson: Respond to customer complaints, quickly.
BP spills millions of gallons of its oil in the golf of Mexico. Shortly after, it finds its Facebook pages clogged with outraged environmentalists.
Lesson: If you've already got a shoddy reputation, you've got to work three times as hard to fix the mistake.
@SWARM_Marketing
@SWARM_Marketing
Dell's reputation went up in smoke after tech blog Gizmodo published this photo of an exploding Dell laptop., causing Dell to eventually recall over four million laptop batteries.
Lesson: A single image can be powerful. Use social media to stomp out fires before they turn into wildfires.
A man discovers that he can pick the Kryptonite Evolution 200 U -with a Bic ball point pen. New York Times ran a featured story.
Lesson: Listen to your customers, it could really help your product development team.
@SWARM_Marketing
…..go and destroy america
Lesson: People are listening!@SWARM_Marketing
@SWARM_Marketing
“Ok. We’ve heard loud and clear that you don’t like the new logo……we’re bringing back the Blue Box tonight.”
Lesson: take note of your customers
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Sainsbury- Tiger bread renamed
Waitrose- picture
19 million views
Boost sales by 55% in 3 months
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@SWARM_Marketing
#betheboss
PR agency results
Social media report
Which is wishy washy?
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Serious about Social Media?
@SWARM_Marketing
Do you want……
New leads?
Brand Awareness?
Increased Likeability
Great Customer Service
@SWARM_Marketing
Take the plunge
Don’t get left behind
Make use of the opportunity
