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Why exhibit at Trade Why exhibit at Trade Shows? Shows?

10 Tips on Supercharging Your Tradeshow Performance

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This presentation was created by President and CEO of ExhibitCraft, Scott Walode, with over 35 years of trade show experience. It is one of his most requested presentations are tradeshow events, and he was featured as a keynote speaker recently. For booking information or to find out more about ExhibitCraft call (973) 686-9393 or visit http://exhibitcraftNJ.com

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Page 1: 10 Tips on Supercharging Your Tradeshow Performance

Why exhibit at Trade Shows?Why exhibit at Trade Shows?

Page 2: 10 Tips on Supercharging Your Tradeshow Performance

How is the Exhibit Dollar Spent?How is the Exhibit Dollar Spent?

Page 3: 10 Tips on Supercharging Your Tradeshow Performance

The Material Handling nightmare.The Material Handling nightmare.

Page 4: 10 Tips on Supercharging Your Tradeshow Performance

The value of planning ahead.The value of planning ahead.

Page 5: 10 Tips on Supercharging Your Tradeshow Performance

Bling. Promotional Products.Bling. Promotional Products.

Page 6: 10 Tips on Supercharging Your Tradeshow Performance

Sales training for everybody!!!Sales training for everybody!!!

Page 7: 10 Tips on Supercharging Your Tradeshow Performance

Let’s talk about attendees….Let’s talk about attendees….

Page 8: 10 Tips on Supercharging Your Tradeshow Performance

Exhibit Recall.Exhibit Recall.

Page 9: 10 Tips on Supercharging Your Tradeshow Performance

Post recessionPost recession RREEBBOOUUNNDD…….…….

Page 10: 10 Tips on Supercharging Your Tradeshow Performance

Exhibit Recall.Exhibit Recall.

Page 11: 10 Tips on Supercharging Your Tradeshow Performance

Follow-up.Follow-up.

Page 12: 10 Tips on Supercharging Your Tradeshow Performance

#Using @digital in your #booth.#Using @digital in your #booth.

Page 13: 10 Tips on Supercharging Your Tradeshow Performance

My Research and SourcesMy Research and Sources• CEIR – Center for Exhibit Industry ResearchCEIR – Center for Exhibit Industry Research• EDPA – Exhibit Designers & Producers AssociationEDPA – Exhibit Designers & Producers Association• ADA – American Display AllianceADA – American Display Alliance• ESCA – Exhibition Services & Contractors AssocESCA – Exhibition Services & Contractors Assoc• ASI – Advertising Specialties InstituteASI – Advertising Specialties Institute• Skyline Exhibits, Nomadic Display, Abex ExhibitsSkyline Exhibits, Nomadic Display, Abex Exhibits• Me: 38 Years of Experience and over 30,000 projectsMe: 38 Years of Experience and over 30,000 projects

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ExhibitCraft, Inc.ExhibitCraft, Inc.

Scott A. Walode, President and CEOScott A. Walode, President and CEO