Mike LinvilleOwner/Chief Project Manager

Black Dog StudiosBlack Dog Education

*Self Employed Business Owner for 13 Years

Remember When...?

Web development used to be a highly specialized trade.

•HTML•CSS•PHP•Perl•MySQL•Javascript

Remember When...?

Highly specialized = Highly Paid

Remember When...?

If you wanted a good web designer, you

had to pay for it!

Highly specialized = Highly Paid

The Big Shift

2007-2008 the economy drastically changed.

•Housing market.•Banks imploded.•Recession began.

The Big Shift

Small business owners have

been hit HARD!

Nowadays…

Internet usage is more prevalent than

ever!

65 % of Americans spend more time on their computers than with their spouses.

Kelton Research

Social Media is exploding!

1 in 9 people in the world have a Facebook profile.

Approx. 200 million users.

35 hours of video is uploaded every minute.

Nowadays…

Nowadays…

The need for small business owners to be online is greater now than ever

before!

BUT!

Studies Have Shown…• 50% of small businesses do NOT

have a website.• Half of those that DO have a site,

do not track their marketing efforts.

• Nearly 80% of all Google Analytics installations were either

incorrect or incomplete.• 5% of small businesses are doing

things right.

The Truth Is• Small business

owners are struggling to stay afloat.

• They have stopped marketing to save money, yet…

• The key to growth is marketing!

Small Businesses Are Struggling

No Marketing BudgetsLack of Time

Don’t Know Where to StartOverwhelmed with the OptionsUnderwhelmed with the Talent

The Solution

The Five Pillars

The Solution

A combination of qualities and philosophies needed for small businesses to not just survive

but THRIVE in this economy [or any other].

AffordableDon’t spend all of your money on web development. You should save some

for marketing!

MaintainableIf you can maintain your own site, there is no need to pay a developer for small changes

and there is a faster turn around.

TrackableYou have to to understand your numbers. We

want your site to generate positive ROI, A.S.A.P!

Pareto’s Principle[80/20 Rule]

Leverage

Philosophy

Crawl => Walk => Run

Crawl > Walk > Run

Philosophy

Create a Website

Master It

Work Deeper

Action Plan

1. Hosting & Domain• Go Daddy, Network Solutions, etc.

2. CMS [Content Management System] Installation• Joomla• Drupal• WordPress Black Dog Recommends

3. Plugins• Used to extend the functionality of your website.• Thousands of FREE plugins to choose from.

Action Plan1. Analytics• Create a FREE Google Analytics account to track

the results and increase the effectiveness of your website.

2. Build Site • Choose your template, write content and build

your own website.3. Marketing• Use social media, high value and free content,

etc. to promote your website.

The Wrap Up

• We all know how bad the economy is right now.

• We’re sure you or someone you know has been affected by it.

The Wrap Up

Peter Drucker, the father of modern management.•“Business boils down to two activities: marketing and innovation.”

The Wrap Up

Ask Yourself:•Am I getting the most out of my web presence? •Am I thriving or just surviving?•What is stopping me?

You Can Do This!

Remember why you started your business in the first place:•Family Time•Security•Financial Success

You Can Do This!

Stop investing in your web developers dreams, and start investing in YOURS!

Any Questions?Any Questions?