STORY TELLING FOR SALES

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STORY TELLING FOR SALES

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Introduce hero Hero meets villain

Acquires new resource

Struggle / triumph Transformation

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RELATIONSHIP LIFECYCLE

STORY TELLING FOR SALES

Stranger Supplier Desired supplier Trusted advisor Strategic ally

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STORY TELLING FOR SALES

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Legends

Losers Myths

Winners

THE WINNING STRATEGIC MODEL

STORY TELLING FOR SALES

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