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Before we get started: Take a quick look at your professional headline and summary on LinkedIn
What’s your LinkedIn summary saying about you?
B2B journalist for 17 years
Run a comms/content agency
Publish LearnPatch
Who is L&D creating stories for currently?
L&D as ambassadors for learning
How do you act as an ambassador for your learners?
2 ways in which stories can help increase impact
1 Measuring the things that are difficult to measure
2 Finding out what people know
We are all witnesses
How do you harness stories for impact?
Guiding principles
1. See yourself as a ’social’ reporter - gathering stories and sharing them
2. Remember your colleagues are your witnesses. Ask them about their experiences
3. Stories can be curated AND created
10 tips
1. Be inquisitive (mindset)2. Define your audience(s)3. Be clear about why you are gathering stories4. Two is better than one. Conversation rocks.5. Ask open questions6. Listen and listen more (don’t jump into pauses)7. Curate as well as create stories8. Find tools that work for you/audience9. Deliver in right place at the right time10.Use feedback/data to develop better stories
Opportunity knocks . . .
@martincouzins [email protected]