Candice JonovichMichelle BuchananNikhil ShahClaire Moskowitz

Stomp Out Smoking

To provide alternatives to smoking for teens.

1 out of every 5 teens smoke cigarettes.

Why specifically teens?

Top 2 reasons for teens smoking:

1) To be social2) Friends and Family do it

Our Cause

Sally and Her Mom

Sally 14 years old Enjoys jump rope and soccer Takes the bus home

everyday Has a few hours alone each

day after school

40 years old Lower-middle

class income Married Nurse

Mom

Create Stomp Out Smoking clubs.

ClubsLeadership Camp

Stop SmokingTeensDance Challenge

What’s involved in the clubs? Afterschool Meetings Activities Events Guest Speakers

What’s the significance of these clubs? Increase smoking awareness Create friends Keep kids involved Get kids to stop smoking

The Logo The Jingle

The Strategy

Stomp Out Smoking Clubs

City Percentage (%)Philadelphia 7.4%

Boston 5.7%

New York City 4.9%

Top 3 US Teen Smoking Cit ies

Where will these clubs be held? Philadelphia Boston New York City Chicago Washington D.C.

The Budget

Club Recruitment of Students

Bulletin board notices Morning announcements Cafeteria announcements School assemblies Opening Day barbecue

Websitehttps://sites.google.com/site/stompoutsmoking/

Teenagers can join Receive messages and reminders

for upcoming events If X amount of teenagers join the

group, then each school Stomp It Out is covering will receive an Ice Cream Sundae Party

TXT Messaging Also if teens wish to be contacted via SMS, they can easily do so

by contacting either in person or by email and will be sent txt messages reminders about upcoming events

http://www.facebook.com/home.php?sk=group_133930683331964&ap=1

Facebook + Ice Cream Sundae Party

Get kids to post their videos to YouTube with own music, choreography, etc.

Winner gets $2,500 and a trip to the Stomp It Out Camp, second place receives $1,000

Another way to lure teens in if they don’t want to be a part of the clubs.

Dance Challenge!

Members from each city get to join together Weekend in Florida full of:

Extracurricular activities (camping, hiking, swimming, etc.)

Presentations Guest Speakers

Meeting new friends Engaging in interactive talks and educational

programs Learning the benefits of staying healthy and

being smoke-free

Leadership Camp

Magazine Ads

Billboard Ad

http://www.youtube.com/watch?v=7Jfk4kV8fKE

TV Commercial

http://www.medicinenet.com/script/main/art.asp?articlekey=119241

2000 2006 2009

28% 19.8% 17.2%

-1.17% per year -.65% per year

% of US Teen Smokers

Reduce US teen smoking by 4% over next 3 years (1.3%/yr) Increase teen participants in clubs. Increase brand recall.

Tracking Our Success

Questions?

Remember to Stop It Out!