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A self-directed online marketing plan guide for businesses.
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S.T.O.M.P. Guide(Strategically Targeted Online Marketing Plan)
Connecting with Business Prospects Looking for You
Online Marketing 2.0
Marketing your business online can be very effective as long as the methods you use fit your business and you are diligent in using them regularly.
© InteliReach LLC 2010
Online Marketing Plan
Strategic Development - Before jumping onto any online platform just to be there, determine what you want to accomplish and assess the obstacles you’ll need to overcome to achieve your goals.
- What’s My Target Audience? (Industry, Specialty, Geography)
- Market Mission & Objectives:
- Strengths:
- Weaknesses:
- How Can We Beat Competitors?
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Online Marketing Plan
2. Website Analysis (using Google Analytics or other tracking service, develop an understanding of who your visitors are and what they do at your site.)
- How Do My Prospects Find Me?
- Where Are They Coming From?
- Who Is Visiting? How Often & How Long Do They Visit?
- What Content Do They Access? What Pages Do They Visit?
- How Well Am I Converting Prospects?
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Online Marketing Plan
3. Search Engine Strategy – people won’t find you unless your website is appealing to search engines and dynamic, up-to-date content is attracting visitors.
Option A- Rely Exclusively on Organic Traffic By Optimizing My Site. How Accomplished:
Option B- Rely Exclusively on PPC, Search Engine Marketing.
Option C- Take Advantage of Both.
Online Marketing Plan
4. Building Relationships – This requires a commitment to experiment with a variety of communication methods to determine which mix of approaches will work the best for you.
Email Marketing- What will I offer? (newsletters, whitepapers, special offers, alerts)
- How will I build my contact list? (website signup, sales form, networking, etc.)
- How will I handle fulfillment?
Online Marketing Plan
4. Building Relationships con’t
Link Creation Strategy (obtaining inbound links to my website) - What listing directories do I want to register with?
- What enticements to bloggers & other sites can I offer? (press releases, articles, guest blogging, niche ads)
- What other websites would I like to obtain links from?
Online Marketing Plan
4. Building Relationships con’t
Social Media Strategy (LinkedIn, Facebook, Twitter, Others – each one serves a different purpose ) - Which of these platforms should my business be using?
- What’s my communication strategy for each one?
- Who am I targeting to reach with each platform?
Online Marketing Plan
4. Building Relationships con’t
Blogging (Show your expertise and shape your image) - How would the company benefit from a blog?
- What do I want to communicate?
- How will I handle it? (creation, posting schedule, use w/other social media) Tools are available to spread posts to social media accounts like Facebook and Twitter automatically.
Note – While blogging can be highly beneficial, you must be dedicated to publishing fresh content at a minimum of 2-3 times per week. What should you write about? Remember that your readers are interested in something they find useful, enlightening, or enjoyable. Usually that doesn’t include your personal opinion.
Online Marketing Plan
4. Building Relationships con’t
Mobile (SMS Marketing) - How would the company benefit from sending text messages?
- What do I want to communicate?
- How will I handle it? (creation, posting schedule, use w/other social media)
S.T.O.M.P. Guide(Strategically Targeted Online Marketing Plan)
If you have questions or need assistance, we’ll be glad to help.
www.intelireach.com
