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Steve Jones' presentation: Ginsters
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Steve Jones Head of Personnel and Development
Agenda
• Background to the Business• HR Key Themes• Active Workplace project• Business Impact• Progression and Sustainability
Business Background
• Group Private Limited company• PQP• Federated group structure• Biggest Company in the Group• Profitable • Tough Market Regulated and
Audited • Biggest Brand
Bakery
• 4 shifts (12 hour) 400 people • Demanding Technical Standards• 2 million to 4.5 million units per week• Increasing automation • Plans change daily (forecasting
difficult)• Little stock holding• Separate departments
HR Key themes
• Well paid highly skilled workforce (Transition)
• Learning and Development and Communications (IIP)
• Positive Psychology• Community and Education links• Good Benefits • Aspiration around Employer of Choice
Caradon District Council targeted Health and Wellbeing as one of its main priorities
Government target was to improve public health, tackle
obesity and increase participation in activity by 2012
(2004) Choosing Health: Making Health Choices Easier - identified a significant opportunity for health promotion
within the workplace
There was no robust evidence available to suggest that concentrated health promotion would be an effective
and viable investment for businesses
BACKGROUND TO PROJECT
Established good practice and supporting evidence
Identified existing resources and partnerships Caradon District Council coordinated lead partners:
• Ginsters • Cornwall and Isles of Scilly PCT • University of the West of England • Bristol Business School • Sport England • Cornwall County Council • Sustrans
WHAT HAPPENED NEXT
Improve general health and quality of life
To ensure the project was inclusive and incorporated the whole family
Improve productivity, attendance, morale, mental well-being and self-esteem
Make Ginsters an icon of good practice within the manufacturing sector
Reduce health inequalities and social exclusion
Promote positive health choices and key health messages
Promote active travel to work
Develop vibrant volunteer programmes demonstrating activity isn’t just about sport and competition!
PROJECT AIMS
Staff not aware of key health messagesPerceptions of fitness vastly differed from the realityHigher than average levels of raised blood pressurePoor diet choices and nutritional awareness High % of smokers
BASELINE DATA
General apathy around health amongst the staff
Of those that live within a 2 mile radius of Ginsters - 75% drive to work!
Main reasons given for not being physically active
The walk/cycle routes are unsafeNot enough timeNo facilities availableI can’t be botheredI am already fit enoughI am too old at 40! I need someone to exercise with
Fitness suite open 24 hours
a day
Free for all staff
Activities chosen from initial dataInduction/incentive programmePhysical Activity fully funded Volunteer programmesPurchase of footpathSmoking CessationLocal providersGP referrals Newsletter Free FruitGym built
Year 1Year 1
Increasing self esteem and feeling of being valued
Physical activity part fundedStaff led activitiesDiscounts/sponsorship with local providers and suppliers Learning at work day Healthy eating/Slimming clubRehabilitation for long term sick Health promotion programmeNutritional talks
Year 2Year 2 Continued participation
and development
Training staff to deliver/coach activitiesOn-site activitiesScheduled health promotion eventsLocal conservation workCycle path completed to local train stationOpen to wider community and local businessesEstablish strong club links
Year 3Year 3Sense of ownership
RESTAURANT
Free Fruit Healthy meals
Salad Bar Nutritional talks
We value the health and well being of our employees and so we encourage and support mothers to breastfeed.
We enable mothers to continue breastfeeding when they return to work from maternity leave.
HEALTH PROMOTION
We work closely with Cornwall PCT pharmacy campaigns so staff get the same health messages at work as they do when they enter any pharmacy in Cornwall.
HEALTH POLICIES
We have linked with a local counselling charity to provide staff with continued counselling for as long as they need.
OCCUPATIONAL HEALTHHealth assessments covering all shifts
Free chiropody and chiropractor assessments onsite across all shifts
Local therapists provide alternative holistic treatments i.e. subsidised reflexology/Indian head massage to help reduce stress levels
Health promotion campaigns every 6 weeks ranging from cancer awareness to dental health
Back care sessions from physiotherapists from Treliske hospital
Video links available to the CAB for advice on a range of topics
Allotments Workshop/TalksChristmas ClubFlowers, cakes, wrapping & puddingsPresentation SkillsWork Experience host trainingSalsa DancingFear of public speakingFinancial AwarenessWebwise: Ebay, Holiday searchingCreative Writing Pet TalksCookeryArt & Music LessonsFamily HistoryComputer & InternetLanguage eveningsCamera ClubCharity Challenges
Quit through Ginsters smoking cessation
Now Ginsters onsite Stop Smoking Advisor
CASE STUDIES
Heart Attack4years ago
Quit Smoking
Cardiac Rehab
Gym 3 times a week
Climbing every weekend
Scuba Diving, Canoeing and Ice skating
Training to become Ginsters Climbing Instructor with
support from the company
“If it wasn’t for the Active Workplace programme I would have carried on with my old lifestyle of smoking and
having no physical activity. My life has changed it is as simple as that”
Jake Johnson
Rob Smith
• Kensey a sister company is the control site
• Data collected on-site at regular intervals with responses exceeding 80%
• Robust data collected to demonstrate validity of investment in health promotion within the workplace
• Non-covert researchers in the bakery
• Qualitative data demonstrates how the project has significantly improved Ginsters staff collaboration and morale
• Ginsters have moved from last place in the group of 15 companies to 2nd place in the Employee Satisfaction Survey
• Investors in People Assessor’s Summary – “Phenomenally successful audit”
EVALUATION
Business Case
Business Case
On-site facilities
Encourage external use
Staff trained to deliver classes
Other Samworth companies integrated into the project
Chain of supply
Integrated programme – part of the way we do things
SUSTAINABILITY
WHAT HAS MADE IT A SUCCESS ?
Specifically targeted families
Management Drive
CATS – Company Action Team
Full Time Active Workplace Co-ordinator
Effective partnership working with other agencies/organisations
Marketing - plasma screen, notice boards, emails, bakery briefs, newsletters
Use of local providers and existing resources so anyone can do it!
government for health incentives in the workplace