The Cross Innovation Project

Who we worked with and what we found out

Tom Cahill-Jones and Steve Harding

2

What is Cross Innovation?

By the term Cross Innovation we understand a process by which the creative industries collaborate with other sectors to generate new thinking

3

Aim of the Project

City policies supporting

interconnected thinking

4

The Partnership

11 partner cities:

Amsterdam BerlinBirmingham LinzLisbonPilsenRomeStockholmTallinnVilniusWarsaw

5

CCI Sector

DesignMobile and Social Media

Games, Multimedia and Web

Archi-tecture

Performing and Visual Arts

Audio-Visual

Music Open Data

Growth Sector

Environment and Energy 6 6 3 5 2     1

Healthcare (Life Sciences and Medical) 5 5 5 3 1 1 1 1

Manufacturing 6 3 2 1 1 2 1  

Retail and Leisure 2 4 2 1 3 1 2  

Financial Services 4 4 3 2   1    

Society and Social Environment 2 5 1 1 3      

Education 1 4 4   1     1

Tourism 2 1 4 1 2 1 1  

Heritage 2 1 3 3 1     1

ICT 1 1 3 1 2 1 1  

Heatmap – Which sectors are currently working together?

7

Themes

Creative PracticeSpace

BrokerageFinance

8

9

10

What we found out

New approaches

link creative industries to

growth sectors are needed……

Maybe not as radical as

this!

Cross Innovation works!

Demand led innovation at the

city level

Internationalisation for Cross Innovation

3 types -

Place based

Manufacturing orientated

New Coalition approaches

Eco systems are

critical

Cross innovation flourishes in places

where intersections happen

but…

We need brokers

too

PeopleEvents and

places

Challenge events

help new networks to form

In Nantes with the ECIA

Clusters &

cross innovat

ion

SMEs in growth sectors like

working together for new ideas and for new products