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Do you have an idea you'd like to make real? Are you a person with a mission? At the Melton Foundation's 2013 Global Citizenship Conference "Springboard Sessions", Jyotsna Pattabiraman - a serial entrepreneur - describes her experience with "starting up" businesses, prototyping and using design thinking and strategic communication to transform a lightbulb into a start up.
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STARTING UPSTARTING UProcket fuel for everyonerocket fuel for everyone
WHAT “ENTREPRENEUR ” MEANT TO ME
WHAT “ENTREPRENEUR ” MEANT TO ME
Entrepreneur ? Moi ?
UNTIL I MET BILLUNTIL I MET BILL
WHAT WOULD HELP ME BECOME AN
ENTREPRENEUR ?
WHAT WOULD HELP ME BECOME AN
ENTREPRENEUR ?
Option 1 : ExperienceOption 2 : MBAOption 3 : Working with startups Option 4 : Finding my passion
HAVE YOU FELT “ THE PULL” ?
A STRONG ATTRACTION TO DO SOMETHING
HAVE YOU FELT “ THE PULL” ?
A STRONG ATTRACTION TO DO SOMETHING
OPINION :
How would you advise me to get started?
OPINION :
How would you advise me to get started?
Option 1 : Market SurveyOption 2 : Business PlanOption 3 : Raise moneyOption 4 : Experiment
MAKE YOUR OWN RULES
MAKE YOUR OWN RULES
WHAT WORKS FOR ME : PROTOTYPES
WHAT WORKS FOR ME : PROTOTYPES
CREDIT CARD PROTOTYPE BY IBM, ~1960CREDIT CARD PROTOTYPE BY IBM, ~1960
WORLD’S THINNEST WATCH PROTOTYPEWORLD’S THINNEST WATCH PROTOTYPE
WHAT WORKS FOR ME : CO-CREATING
WHAT WORKS FOR ME : CO-CREATING
TextCOMMUNITY CUSTOMERS OR PARTNERS
COMING FULL CIRCLECOMING FULL CIRCLE
Starting up
“ Do not follow in the footsteps of the wise.Seek what they sought.”
- basho