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Starting Up by Failing The Lisbon MBA 2014
Hi, I’m Andre
Lisbon, Portugal Retired Computer Science Engineer First company @ 19 years old Co-Founder of Adegga Wine Entrepreneur
AdeggaA Wine Marketplace
4 cities (Lisbon, Porto, Brussels, Rio) 10 Adegga WineMarkets 150 Wine Producers 1000 Visitors per event 5000 #winelover customers $$$$$ of wine sold
The idea
What we thought consumers wanted.
What consumers really wanted.
Summer 2012The 20 Top Whites for less than 10€
Fail #1 Didn’t listen to customers.
What we thought wine producers wanted.
What wine producers really wanted.
Fail #2 Selling a product customers
didn’t want to pay for.
Lots of visibility.
Fail #3 Visibility is not money.
Flash Sales. What consumers wanted.
Wine producers didn’t want.
Fail #4 Didn’t do proper research.
Drawing board! 1. What you know. 2. Listen. Research. Brainstorm. Extra: Travel. Think.
Adegga WineMarket!
Success #1 A product that everyone wants
(and pays for).
SmartWineGlass
Success #2 Useful innovation.
What’s next? Lots. 1. More countries. 2. Online Marketplace.
What have I learned?
10 Quick Tips
Make a great team.
Get amazing supporters.
Think different.
Innovate. Non-stop.
Embrace (all forms of) success.
Love what you do.
Work hard. Party harder.
LOL! A lot!
Change the World.
JUST DO IT.f**k**g
