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Start'essentials créativité - Alain Leduc Agence Bruxelloise pour l'Entreprise.
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Inspiration
How to get out ?
Transgression
Different impulse
Information
Timing
Inspiration
Construction
Nice to meet You !
Idea ≠
Solution
Solution Original & relevant
Fuzzy
Balance
Idea
Solution
Creativity
Innovation
Creative Process
3 steps : chronology
Draw the
frame
Exploration Reformulation
Inspiration
Challenge
Reality
Imagination
2. Divergence
1. Exploration
3. Convergence
Originalité &
Pertinence
Video Putpocket
Original & relevant
Questions &
Comments
Warm up
Reality
Imagination
1. Exploration
Comment se faire connaître et vendre ?
Break
Reality
Imagination
2. Divergence
1. Exploration
You cannot discover new oceans,
unless you have the courage
to lose sight of the shore.
Conditions
4. NO judgment !
Beliefs
Experience
Knowledge
Perception
Pressure
Judgment
4. NO judgment !
Why not contest Yes, and…
Techniques
Trash ideas
Idea
Solution
Mismatch socks
Trash ideas
Transgress
Remove Create
Decrease Increase
Remove Create
Decrease Increase
Transgress
Remove Create
Decrease Increase
Reality
Imagination
2. Divergence
1. Exploration
3. Convergence
Convergence
Selection
EvaluationMatrix
Plus Potentials Concerns Options
« PPCO »
Naked people in ad
Plus Potentiels
Craintes Options
• Attirer attention • Provoquer réactions • Montrer la marque
d’une façon différente • Image (oser/impact) • Surprise
• Buzz Internet • Couverture Média • Etre copié • Se souvenir de la marque • Augmenter les ventes
• CFP éviter le sexe ? • CFP éviter de montrer
seulement des filles nues ? • CFP rendre l’action
compréhensible ?
• Cacher le sexe • Plus d’hommes nus que de
femmes nues • Humour • Bonne cause
Clothing drive
Plus Potentials Concerns Options
« PPCO »
Let’s sum up
Idea ≠
Solution
Idea
Solution
Creative Process
3 steps : chronology
Reality
Imagination
2. Divergence
1. Exploration
3. Convergence
Conditions
4. NO judgment !
Why not contest Yes, and…
Techniques
Trash ideas
Transgress
Remove Create
Decrease Increase
Plus Potentials Concerns Options
« PPCO »
Questions &
Comments
Evaluation
Conclusion
Free ideas
Manage creativity
Make Ideas Happen
