1. Starbucks Social Media Campaign Starbucks creates an online
interactive presence to boost sales in the midst of recession and
competition
2. So heres the problem.
Recession people cutting back
Companies like McDonalds were offering cheaper coffee
Sales were sluggish and profit gains were low
They wanted to spread the word about products through the
internet
3. Social Media it UP
Starbucks creates an interactive way for consumers to engage on
Twitter
Posters would be placed on Starbucks fronts and consumers would
race to take the picture and upload it to Twitter first with hash
tags #top3percent or #starbucks
4. Keeping that Social Media Strong!
Starbucks implemented a Foursquare game that would give a $1
discount to those who checked in
It piggy-backed the Barista Badge game that was already
ongoing
There were also free goodies on Tax day [[promote recycling]]
and Free Pastry days promoted on Facebook and Twitter
5. So..Whats the point?
Through this wave campaign Starbucks hoped to advertise to
customers and potential customers in a way that was organic and
appealing to their tech savvy interests.
Also the idea was to create buzz about the products and brand
through the internet
6. Well whats the goal?
The objective of this campaign was to get publicity for their
non-coffee products, present new products to the market and appear
more green.
7. Did it Work?
It became the number one consumer brand on Facebook [[over 22.5
million friends during campaign it had 3.6 million]] Their Twitter
followers reached over 1.5 million
On Facebook events over 600,000 people attended free pastry day
and Starbucks nutrition landed in Googles100 top search
trends.
8. Thinking Back.
By embracing social media and creating an environment that was
both engaging and interactive Starbucks was able to create a place
in the online community.
They successfully established a reputation and connection with
its consumers.
