Ness Adams Background:•Senior in art school for graphic design.•Entry job as a freelancer awaiting post graduation at reputable advertising company.•BA in Graphic Design, enjoys to sketch at coffee shops in the morning. Single with no kids.

Demographics:•Skews female•18-30•HH Income: approx. $15,000- $32,000•Urban

Identifier:•Introverted personality.•Prefers solitary hobbies such as reading, drawing, streaming Netflix.•Artsy, hipster type, liberal young woman.•Socially conscious, into local businesses, events, and artist support.

Ness AdamsGoals:•Impress at work to solidify a career and earn more money.•Maintain Etsy shop on the side with a job and having to pay bills.Challenges:•Demands of boss are the opposite of what she intended to design.•Not being able to afford wifi to keep up Etsy shop and portfolio website.How we Help:•Every week, reward local artist who design cups as an incentive to support and buy at their local Starbucks or possibly offer discounts to artist who’s cups are featured on social media pages when using #starbucks(insertareacode).•Offer free wifi to customers.

Ness Adams

Real Quotes:•“I need coffee in the morning. It’s seriously the only thing that can get me up in the morning to get ready to work for the day.”•“Sometimes the cups are so plain. I find myself doodling on them when I’m in a slump for a client.”•“Free wifi is my life.”

Common Objectives:•As much as I’m tempted, I don’t know if I can afford bills, transportation, AND a $4 coffee everyday.

Ness Adams

• Social Media Examples:• Instagram Photo:

• Caption: Doodle Block for work, so I did this instead #priorities #coffeeislife #starbucks32607

Ness Adams

Marketing Message•You have a chance to win at your local Starbucks every week if you use the hashtag: #starbucks32607 on Instagram and Twitter and have your cup’s winning design featured at your store and even our website.

Elevator Pitch:•All we do is have each store manager select an artist a day on Instagram or Twitter.