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V television network anlyzed its BBM results in French Quebec, half-way through Spring 2011.
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V INTERACTIONS
BBM RESULTS
SPRING 2011 TO DATE
APRIL 5TH, 2011
PAGE 2
INTRODUCTION
V OFFERS HIGH QUALITY ENTERTAINMENT, THAT IS LIGHT AND ACCESSIBLV OFFERS HIGH QUALITY ENTERTAINMENT, THAT IS LIGHT AND ACCESSIBLV OFFERS HIGH QUALITY ENTERTAINMENT, THAT IS LIGHT AND ACCESSIBLV OFFERS HIGH QUALITY ENTERTAINMENT, THAT IS LIGHT AND ACCESSIBLE, E, E, E, FOR THE SIMPLE VIEWING PLEASURE OF ITS AUDIENCE.. FOR THE SIMPLE VIEWING PLEASURE OF ITS AUDIENCE.. FOR THE SIMPLE VIEWING PLEASURE OF ITS AUDIENCE.. FOR THE SIMPLE VIEWING PLEASURE OF ITS AUDIENCE..
THE V TEAM HAS ANALYZED THE PERFORMANCE OF SPRING 2011 PROGRAMMING TO DATE (MARCH 20TH).
RESULTS ARE BROKEN DOWN IN THE FOLLOWING SECTIONS:
• GLOBAL PERSPECTIVE
• THE V PROMISE
• NETWORK STRATEGY
• GRASS ROOTS ACTIVATION
• INTERNET
Click:
Spring 2011Trailer:http://bit.ly/hXXAdC
PAGE 3
GLOBAL PERSPECTIVE
PAGE 4
GLOBAL PERSPECTIVE
Source: BBM, Québec Franco, Mon – Sun, 6a-2a, Mon – Sun, 5:30p – 11p, Mon – Fri, 5p – 7p,Spring 2011 TD (11 weeks – March 20) vs. Spring 2010 (Jan 4 – March 21 (w/o Olympics))
7.9%7.9%7.9%7.9% + 1.3 ptsvs. SPR. 2010
- 2.5 pts
+ 0.7 pts
GLOBAL PERFORMANCEGLOBAL PERFORMANCEGLOBAL PERFORMANCEGLOBAL PERFORMANCE PRIME TIMEPRIME TIMEPRIME TIMEPRIME TIME
8.7%8.7%8.7%8.7% + 2.2 ptsvs. SPR. 2010
- 3.3 pts
+ 0.7 pts
12.8%12.8%12.8%12.8% + 5.4 ptsvs. SPR. 2010
- 2.5 pts
+ 0.1 pts
FAMILY HAPPY HOURFAMILY HAPPY HOURFAMILY HAPPY HOURFAMILY HAPPY HOUR
MARKET SHARE – ALL 2 PLUS – SPRING 2011 (TO DATE – MAR 20)
PAGE 5
GLOBAL PERSPECTIVE
8.7%8.7%8.7%8.7% + 1.3 ptsvs. SPR. 2010
- 2.0 pts
- 0.5 pts
9.7%9.7%9.7%9.7% + 2.6 ptsvs. SPR. 2010
- 3.6 pts
- 0.6 pts
15.4%15.4%15.4%15.4% + 6.4 ptsvs. SPR. 2010
- 2.9 pts
+ 0.2 pts
MARKET SHARE – ADULTS 18-49 - SPRING 2011 (TO DATE – MAR 20)
Source: BBM, Québec Franco, Mon – Sun, 6a-2a, Mon – Sun, 5:30p – 11p, Mon – Fri, 5p – 7p,Spring 2011 TD (11 weeks – March 20) vs. Spring 2010 (Jan 4 – March 21 (w/o Olympics))
GLOBAL PERFORMANCEGLOBAL PERFORMANCEGLOBAL PERFORMANCEGLOBAL PERFORMANCE PRIME TIMEPRIME TIMEPRIME TIMEPRIME TIME FAMILY HAPPY HOURFAMILY HAPPY HOURFAMILY HAPPY HOURFAMILY HAPPY HOUR
PAGE 6
6,8%6,8%6,8%6,8%
9,9%9,9%9,9%9,9%
7,0%7,0%7,0%7,0%
9,9%9,9%9,9%9,9%
7,2%7,2%7,2%7,2%
9,4%9,4%9,4%9,4%
W18-34W18-34W18-34W18-34 W18-49W18-49W18-49W18-49 W25-54W25-54W25-54W25-54
SPR. 2010SPR. 2010SPR. 2010SPR. 2010
SPR. 2011SPR. 2011SPR. 2011SPR. 2011
GLOBAL PERSPECTIVE
+2.9+2.9+2.9+2.9+2.2+2.2+2.2+2.2
7,5%7,5%7,5%7,5%
15,0%15,0%15,0%15,0%
8,1%8,1%8,1%8,1%
15,2%15,2%15,2%15,2%
8,7%8,7%8,7%8,7%
15,0%15,0%15,0%15,0%
W18-34W18-34W18-34W18-34 W18-49W18-49W18-49W18-49 W25-54W25-54W25-54W25-54
+7.5+7.5+7.5+7.5 +7.1+7.1+7.1+7.1 +6.3+6.3+6.3+6.3+3.1+3.1+3.1+3.1
MARKET SHARE – WOMEN - SPRING 2011 (TO DATE – MAR 20)
Source: BBM, Québec Franco, Mon – Sun, 5:30p – 11p, Mon – Fri, 5p – 7p, Spring 2011 TD (11 weeks – March 20) vs. Spring 2010 (Jan 4 – March 21 (w/o Olympics))
PRIME TIMEPRIME TIMEPRIME TIMEPRIME TIME FAMILY HAPPY HOURFAMILY HAPPY HOURFAMILY HAPPY HOURFAMILY HAPPY HOUR
PAGE 7
GLOBAL PERSPECTIVE
6,7%6,7%6,7%6,7%
10,7%10,7%10,7%10,7%
7,2%7,2%7,2%7,2%
9,5%9,5%9,5%9,5%
7,5%7,5%7,5%7,5%
9,4%9,4%9,4%9,4%
M18-34M18-34M18-34M18-34 M18-49M18-49M18-49M18-49 M25-54M25-54M25-54M25-54
SPR. 2010SPR. 2010SPR. 2010SPR. 2010
SPR. 2011SPR. 2011SPR. 2011SPR. 2011
+2.3+2.3+2.3+2.3 +1.9+1.9+1.9+1.9
PRIME TIMEPRIME TIMEPRIME TIMEPRIME TIME FAMILY HAPPY HOURFAMILY HAPPY HOURFAMILY HAPPY HOURFAMILY HAPPY HOUR
9,9%9,9%9,9%9,9%
18,7%18,7%18,7%18,7%
9,8%9,8%9,8%9,8%
15,6%15,6%15,6%15,6%
9,8%9,8%9,8%9,8%
15,2%15,2%15,2%15,2%
M18-34M18-34M18-34M18-34 M18-49M18-49M18-49M18-49 M25-54M25-54M25-54M25-54
+8.8+8.8+8.8+8.8
+5.8+5.8+5.8+5.8 +5.4+5.4+5.4+5.4
+4.0+4.0+4.0+4.0
MARKET SHARE – MEN - SPRING 2011 (TO DATE – MAR 20)
Source: BBM, Québec Franco, Mon – Sun, 5:30p – 11p, Mon – Fri, 5p – 7p, Spring 2011 TD (11 weeks – March 20) vs. Spring 2010 (Jan 4 – March 21 (w/o Olympics))
PAGE 8
GLOBAL PERSPECTIVE
8.1%8.1%8.1%8.1%GLOBAL
PERFORMANCE
9.1%9.1%9.1%9.1%PRIME TIME
14.0%14.0%14.0%14.0%FAMILY HAPPY HOUR
+1.1 pts
+1.9 pts
+5.1 pts
Source: BBM, Québec Franco, Adults 25-54 with children under 18yrs at home, Spring 2011 TD (11 weeks – March 20) vs. Spring 2010 (Jan 4 - March 21 (w/o Olympics))
MARKET SHARE – A25-49 WITH CHILDREN - SPRING 2011 (TO DATE – MAR 20)
PAGE 9
GLOBAL PERSPECTIVE
Source: BBM, Québec Franco, All 2+, Spring 2011 TD (11 weeks – March 20)
5,239,000 5,239,000 5,239,000 5,239,000 QuebecersQuebecersQuebecersQuebecers
(78%)
WEEKLY REACH SPRING 2011
PAGE 10
82%
52%
61%
50%
44%
40%
38%
36%
77%
77%
77%
77%
89%
0%
20%
40%
60%
80%
100%
TVATVATVATVA SRCSRCSRCSRC VVVV TQTQTQTQ RDSRDSRDSRDS DDDD VIEVIEVIEVIE ZTELEZTELEZTELEZTELE TÉLÉTOONTÉLÉTOONTÉLÉTOONTÉLÉTOON VRAKVRAKVRAKVRAK
GLOBAL PERSPECTIVE
WEEKLY REACH - SPRING 2011
A18-49
Source: BBM, Québec Franco, A18-49, Spring 2011 TD (11 weeks – March 20)
PAGE 11
GLOBAL PERSPECTIVE
3 h 06 min.3 h 06 min.3 h 06 min.3 h 06 min.BY VIEWER
ADULTS 18ADULTS 18ADULTS 18ADULTS 18----49494949 +36 min.+36 min.+36 min.+36 min.
AVERAGE HOURS TUNED / WEEKSPRING 2011 vs SPRING 2010
Source: BBM, Québec Franco, Mon – Sun, 6a-2a,Spring 2011 TD (11 weeks – March 20) vs. Spring 2010 (Jan 4 – March 21 (w/o Olympics))
PAGE 12
SPRING 2011
GLOBAL PERSPECTIVEGLOBAL PERSPECTIVEGLOBAL PERSPECTIVEGLOBAL PERSPECTIVETHE V PROMISETHE V PROMISETHE V PROMISETHE V PROMISE
NETWORK STRATEGYNETWORK STRATEGYNETWORK STRATEGYNETWORK STRATEGYGRASS ROOTS ACTIVATIONGRASS ROOTS ACTIVATIONGRASS ROOTS ACTIVATIONGRASS ROOTS ACTIVATION
INTERNETINTERNETINTERNETINTERNET
PAGE 13
THE V PROMISE
YOUNGERYOUNGERYOUNGERYOUNGER
MORE BALANCED (male vs. female)MORE BALANCED (male vs. female)MORE BALANCED (male vs. female)MORE BALANCED (male vs. female)
MORE ACTIVEMORE ACTIVEMORE ACTIVEMORE ACTIVE
MORE INDEPENDANTMORE INDEPENDANTMORE INDEPENDANTMORE INDEPENDANT
PAGE 14
V DELIVERS A YOUNGER AUDIENCE
AUDIENCE COMPOSITION AGED <55 YRS.AUDIENCE COMPOSITION AGED <55 YRS.AUDIENCE COMPOSITION AGED <55 YRS.AUDIENCE COMPOSITION AGED <55 YRS.
46%46%46%46%
53%53%53%53%
64%64%64%64%
SRCSRCSRCSRC
TVATVATVATVA
VVVV
Source: BBM, Québec Franco, All 2+, Mon – Sun, 6a – 2a, Spring 2011 TD (11 weeks – March 20)
THE V PROMISE
PAGE 15
51,2%51,2%51,2%51,2% 48,8%48,8%48,8%48,8%
MenWomen
43,4%43,4%43,4%43,4%
56,6%56,6%56,6%56,6%
41,8%41,8%41,8%41,8%
58,2%58,2%58,2%58,2%
V TVA SRC
V DELIVERS A MORE BALANCED AUDIENCE
AUDIENCE COMPOSITIONAUDIENCE COMPOSITIONAUDIENCE COMPOSITIONAUDIENCE COMPOSITION
THE V PROMISE
Source: BBM, Québec Franco, All 2+, Mon – Sun, 6a – 2a, Spring 2011 TD (11 weeks – March 20)
PAGE 16
25%25%25%25%
19%19%19%19%16%16%16%16%
VVVV TVATVATVATVA SRCSRCSRCSRC
A18A18A18A18----49 49 49 49 OWN CELL PHONEOWN CELL PHONEOWN CELL PHONEOWN CELL PHONEA18A18A18A18----49 49 49 49 RESTAURANTRESTAURANTRESTAURANTRESTAURANT
38%38%38%38%
32%32%32%32%28%28%28%28%
VVVV TVATVATVATVA SRCSRCSRCSRC
27%27%27%27%
20%20%20%20% 19%19%19%19%
VVVV TVATVATVATVA SRCSRCSRCSRC
A18A18A18A18----49 49 49 49 MOVIES, CONCERTS, MOVIES, CONCERTS, MOVIES, CONCERTS, MOVIES, CONCERTS, PROFESSIONAL SPORTSPROFESSIONAL SPORTSPROFESSIONAL SPORTSPROFESSIONAL SPORTS
V DELIVERS A MORE ACTIVE AUDIENCE
AUDIENCE COMPOSITIONAUDIENCE COMPOSITIONAUDIENCE COMPOSITIONAUDIENCE COMPOSITION
THE V PROMISE
Source: BBM, Québec Franco, A18+, Mon – Sun, 6a – 2a, Spring 2011 TD (11 weeks– March 20)
PAGE 17
A18A18A18A18----49 49 49 49 AUTOMOBILEAUTOMOBILEAUTOMOBILEAUTOMOBILE
37%37%37%37%
31%31%31%31%27%27%27%27%
VVVV TVATVATVATVA SRCSRCSRCSRC
17%17%17%17%
14%14%14%14% 14%14%14%14%
VVVV TVATVATVATVA SRCSRCSRCSRC
A18A18A18A18----49 49 49 49 HHI $60K+HHI $60K+HHI $60K+HHI $60K+
V DELIVERS A MORE ACTIVE AUDIENCE
AUDIENCE COMPOSITIONAUDIENCE COMPOSITIONAUDIENCE COMPOSITIONAUDIENCE COMPOSITION
THE V PROMISE
Source: BBM, Québec Franco, A18+, Mon – Sun, 6a – 2a, Spring 2011 TD (11 weeks – March 20)
PAGE 18
SPRING 2011
GLOBAL PERSPECTIVEGLOBAL PERSPECTIVEGLOBAL PERSPECTIVEGLOBAL PERSPECTIVETHE V PROMISETHE V PROMISETHE V PROMISETHE V PROMISE
NETWORK STRATEGYNETWORK STRATEGYNETWORK STRATEGYNETWORK STRATEGYGRASS ROOTS ACITVATIONGRASS ROOTS ACITVATIONGRASS ROOTS ACITVATIONGRASS ROOTS ACITVATION
INTERNETINTERNETINTERNETINTERNET
PAGE 19
NETWORK STRATEGY
PRIME TIME PRIME TIME PRIME TIME PRIME TIME HOME GROWN PRODUCTIONSHOME GROWN PRODUCTIONSHOME GROWN PRODUCTIONSHOME GROWN PRODUCTIONSNEWS COUNTER-PROGRAMMING
ACCESS PRIME FAMILY VIEWING
STAR POWER ALEXANDRE BARETTE
PAGE 20
REMISE À NEUF
Tuesday 7p – 7:30p
14,5%
14,5%
14,5%
14,5% 17,3%
17,3%
17,3%
17,3%
22,5%
22,5%
22,5%
22,5%
19,0%
19,0%
19,0%
19,0%
18,2%
18,2%
18,2%
18,2%
20,0%
20,0%
20,0%
20,0%
16,0%
16,0%
16,0%
16,0%
13,2%
13,2%
13,2%
13,2%
24,1%
24,1%
24,1%
24,1%
A18-49A18-49A18-49A18-49 M18-34M18-34M18-34M18-34 A25-49A25-49A25-49A25-49W/KIDSW/KIDSW/KIDSW/KIDS
V V V V SRC SRC SRC SRC TVA TVA TVA TVA
Source: BBM, Québec Franco, Tuesday 7p – 7:30p, Spring 2011 TD (7 weeks – March 20)
MARKET SHARE
HOME GROWN PRODUCTIONS
NETWORK STRATEGY
PAGE 21
NOS CANADIENS
14,0%
14,0%
14,0%
14,0%
10,7%
10,7%
10,7%
10,7%
26,1%
26,1%
26,1%
26,1%
14,7%
14,7%
14,7%
14,7%
8,6%
8,6%
8,6%
8,6%
24,2%
24,2%
24,2%
24,2%
15,9%
15,9%
15,9%
15,9%
9,1%
9,1%
9,1%
9,1%
25,2%
25,2%
25,2%
25,2%
A18-49A18-49A18-49A18-49 M18-49M18-49M18-49M18-49 A25-49A25-49A25-49A25-49W/KIDSW/KIDSW/KIDSW/KIDS
V V V V SRC SRC SRC SRC TVA TVA TVA TVA
Source: BBM, Québec Franco, Friday 7p – 8p, Spring 2011 TD (7 weeks – March 20)
Friday 7p Friday 7p Friday 7p Friday 7p –––– 8p8p8p8p
MARKET SHARE
NETWORK STRATEGY
HOME GROWN PRODUCTIONS
PAGE 22
NETWORK STRATEGY
PRIME TIME PRIME TIME PRIME TIME PRIME TIME HOME GROWN PRODUCTIONSNEWS COUNTERNEWS COUNTERNEWS COUNTERNEWS COUNTER----PROGRAMMINGPROGRAMMINGPROGRAMMINGPROGRAMMING
ACCESS PRIME FAMILY VIEWING
STAR POWER ALEXANDRE BARETTE
PAGE 23
UN GARS LE SOIRUN GARS LE SOIRUN GARS LE SOIRUN GARS LE SOIR
Mon Mon Mon Mon ---- Thu 10p Thu 10p Thu 10p Thu 10p –––– 10:30p10:30p10:30p10:30p
MARKET SHARE- SPRING to date -
11,3%
11,3%
11,3%
11,3%
10,5%
10,5%
10,5%
10,5%
19,2%
19,2%
19,2%
19,2%
15,0%
15,0%
15,0%
15,0%
9,3%
9,3%
9,3%
9,3%
14,4%
14,4%
14,4%
14,4%
13,0%
13,0%
13,0%
13,0% 16
,3%
16,3%
16,3%
16,3%
9,8%
9,8%
9,8%
9,8%
A18-49A18-49A18-49A18-49 M18-34M18-34M18-34M18-34 M18-49M18-49M18-49M18-49
V V V V SRC SRC SRC SRC TVA TVA TVA TVA
NEWS COUNTER-PROGRAMMING
NETWORK STRATEGY
Source: BBM, Québec Franco, Mon – Thu 10p – 10:30p, Spring 2011 TD (7 weeks – March 20)
PAGE 24
NETWORK STRATEGY
PRIME TIME HOME GROWN PRODUCTIONSNEWS COUNTER-PROGRAMMING
ACCESS PRIMEACCESS PRIMEACCESS PRIMEACCESS PRIME FAMILY VIEWINGFAMILY VIEWINGFAMILY VIEWINGFAMILY VIEWING
STAR POWER ALEXANDRE BARETTE
PAGE 25
195
126 142
262 249
304
424
475
183
346
FAMILY HAPPYHOUR
L'Échelle duTalent
La Guerre desClans
Atomes Crochus Un SouperPresque Parfait
SPR. '10 SPR. '11
NETWORK STRATEGYFAMILY VIEWINGINCLUDING PLAYBACK (JAN 3 –MAR 20)
MINUTE AVERAGE AUDIENCEALL 2+ (000)
+78%+78%+78%+78%
+45%+45%+45%+45%
+114%+114%+114%+114%
+62%+62%+62%+62%+91%+91%+91%+91%
Source: BBM, Québec Franco, Mon – Fri, 5p – 7p,Spring 2011 TD (11 weeks – March 20) vs. Spring 2010 (Jan 4 – March 21 (w/o Olympics))
PAGE 26
9,0%9,0%9,0%9,0%
6,7%6,7%6,7%6,7% 6,3%6,3%6,3%6,3%
10,7%10,7%10,7%10,7% 11,2%11,2%11,2%11,2%
19,1%19,1%19,1%19,1%18,2%18,2%18,2%18,2%
12,6%12,6%12,6%12,6%
15,7%15,7%15,7%15,7%
11,5%11,5%11,5%11,5%
20,0%20,0%20,0%20,0%
17,2%17,2%17,2%17,2%
12,5%12,5%12,5%12,5%
10,1%10,1%10,1%10,1%
15,4%15,4%15,4%15,4%
5p-7p5p-7p5p-7p5p-7p 5p-5:30p5p-5:30p5p-5:30p5p-5:30p 5:30p-6p5:30p-6p5:30p-6p5:30p-6p 6p-6:30p6p-6:30p6p-6:30p6p-6:30p 6:30p-7p6:30p-7p6:30p-7p6:30p-7p
SPR. '10 SPR. '10 SPR. '10 SPR. '10 FALL '10 FALL '10 FALL '10 FALL '10 SPR. '11SPR. '11SPR. '11SPR. '11
MARKET SHARE – A18-49
NETWORK STRATEGYFAMILY VIEWINGINCLUDING PLAYBACK (JAN 3 –MAR 20)
Source: BBM, Québec Franco, Mon – Fri, 5p – 7p,Spring 2011 TD (11 weeks – March 20) vs. Spring 2010 (Jan 4 – March 21 (w/o Olympics))
PAGE 27
LLLL’É’É’É’ÉCHELLE DU TALENTCHELLE DU TALENTCHELLE DU TALENTCHELLE DU TALENT
5p 5p 5p 5p –––– 5:30p5:30p5:30p5:30p
Source: BBM, Québec Franco, Spring 2011 TD (7 weeks – March 20) Mon – Fri, 5p – 5:30p
10,5%
10,5%
10,5%
10,5%
11,4%
11,4%
11,4%
11,4%
25,8%
25,8%
25,8%
25,8%
12,4%
12,4%
12,4%
12,4%
11,1%
11,1%
11,1%
11,1%
29,3%
29,3%
29,3%
29,3%
14,2%
14,2%
14,2%
14,2%
10,1%
10,1%
10,1%
10,1%
22,7%
22,7%
22,7%
22,7%
A18-49A18-49A18-49A18-49 M25-54M25-54M25-54M25-54 M18-34M18-34M18-34M18-34
V V V V SRC SRC SRC SRC TVA TVA TVA TVA
MARKET SHARE- SPRING to date -
NETWORK STRATEGYFAMILY VIEWINGORIGINAL VERSIONS ONLY (JAN 31 –MAR 20)
PAGE 28
GUERRE DES CLANSGUERRE DES CLANSGUERRE DES CLANSGUERRE DES CLANS
5:30p 5:30p 5:30p 5:30p –––– 6p6p6p6p
13,2%
13,2%
13,2%
13,2%
12,7%
12,7%
12,7%
12,7%
25,4%
25,4%
25,4%
25,4%
13,5%
13,5%
13,5%
13,5%
12,3%
12,3%
12,3%
12,3%
29,5%
29,5%
29,5%
29,5%
14,6%
14,6%
14,6%
14,6%
11,9%
11,9%
11,9%
11,9%
22,3%
22,3%
22,3%
22,3%
A18-49A18-49A18-49A18-49 W25-54W25-54W25-54W25-54 M18-34M18-34M18-34M18-34
V V V V SRC SRC SRC SRC TVA TVA TVA TVA
NETWORK STRATEGYFAMILY VIEWINGORIGINAL VERSIONS ONLY (JAN 31 –MAR 20)
Source: BBM, Québec Franco, Mon – Fri, 5:30p – 6p, Spring 2011 TD (7 weeks – March 20)
MARKET SHARE- SPRING to date -
PAGE 29
ATOMES CROCHUSATOMES CROCHUSATOMES CROCHUSATOMES CROCHUS
6p 6p 6p 6p –––– 6:30p6:30p6:30p6:30p 18,6%
18,6%
18,6%
18,6%
9,6%
9,6%
9,6%
9,6%
27,1%
27,1%
27,1%
27,1%
22,9%
22,9%
22,9%
22,9%
8,3%
8,3%
8,3%
8,3%
25,1%
25,1%
25,1%
25,1%
19,5%
19,5%
19,5%
19,5%
9,5%
9,5%
9,5%
9,5%
27,0%
27,0%
27,0%
27,0%
A18-49A18-49A18-49A18-49 M18-34M18-34M18-34M18-34 W18-49W18-49W18-49W18-49
V V V V SRC SRC SRC SRC TVA TVA TVA TVA
NETWORK STRATEGYFAMILY VIEWINGORIGINAL VERSIONS ONLY (JAN 31 –MAR 20)
MARKET SHARE- SPRING to date -
Source: BBM, Québec Franco, Mon – Fri, 6p – 6:30p, Spring 2011 TD (7 weeks – March 20)
PAGE 30
23,2%
23,2%
23,2%
23,2%
8,4%
8,4%
8,4%
8,4%
24,1%
24,1%
24,1%
24,1%
22,7%
22,7%
22,7%
22,7%
9,2%
9,2%
9,2%
9,2%
21,8%
21,8%
21,8%
21,8% 24
,6%
24,6%
24,6%
24,6%
7,9%
7,9%
7,9%
7,9%
24,0%
24,0%
24,0%
24,0%
23,1%
23,1%
23,1%
23,1%
7,2%
7,2%
7,2%
7,2%
20,4%
20,4%
20,4%
20,4%
A18-49A18-49A18-49A18-49 M18-49M18-49M18-49M18-49 A18-34A18-34A18-34A18-34 A25-54 W/KIDSA25-54 W/KIDSA25-54 W/KIDSA25-54 W/KIDS
V V V V SRC SRC SRC SRC TVA TVA TVA TVA UN SOUPER PRESQUE PARFAITUN SOUPER PRESQUE PARFAITUN SOUPER PRESQUE PARFAITUN SOUPER PRESQUE PARFAIT
6:30p 6:30p 6:30p 6:30p –––– 7p7p7p7p
NETWORK STRATEGYFAMILY VIEWINGORIGINAL VERSIONS ONLY (JAN 31 –MAR 20)
MARKET SHARE- SPRING to date -
Source: BBM, Québec Franco, Mon – Fri, 6:30p – 7p, Spring 2011 TD (7 weeks – March 20)
PAGE 31
MARKET SHARE - A18-49MARKET SHARE - A18-49MARKET SHARE - A18-49MARKET SHARE - A18-49
22,3%22,3%22,3%22,3%22,6%22,6%22,6%22,6%
26,3%26,3%26,3%26,3%
23,9%23,9%23,9%23,9%
23,8%23,8%23,8%23,8%
25,9%25,9%25,9%25,9%
22,7%22,7%22,7%22,7%22,5%22,5%22,5%22,5%
24,2%24,2%24,2%24,2%
28,7%28,7%28,7%28,7%
26,0%26,0%26,0%26,0%
23,6%23,6%23,6%23,6%
18,2%18,2%18,2%18,2%
8,2%8,2%8,2%8,2% 7,7%7,7%7,7%7,7%10,5%10,5%10,5%10,5% 7,8%7,8%7,8%7,8% 8,0%8,0%8,0%8,0% 8,1%8,1%8,1%8,1% 8,2%8,2%8,2%8,2%
Jan 31 '11Jan 31 '11Jan 31 '11Jan 31 '11 Feb 7 '11Feb 7 '11Feb 7 '11Feb 7 '11 Feb 14 '11Feb 14 '11Feb 14 '11Feb 14 '11 Feb 21 '11Feb 21 '11Feb 21 '11Feb 21 '11 Feb 28 '11Feb 28 '11Feb 28 '11Feb 28 '11 March 7 '11March 7 '11March 7 '11March 7 '11 March 14 '11March 14 '11March 14 '11March 14 '11
TVATVATVATVA
VVVV
SRCSRCSRCSRC
UN SOUPER PRESQUE PARFAITUN SOUPER PRESQUE PARFAITUN SOUPER PRESQUE PARFAITUN SOUPER PRESQUE PARFAIT
NETWORK STRATEGYFAMILY VIEWINGORIGINAL VERSIONS ONLY (JAN 31 –MAR 20)
Source: BBM, Québec Franco, Mon – Fri, 6:30p – 7p, A18-49, Spring 2011 TD (7 weeks – March 20)
PAGE 32
NETWORK STRATEGY
PRIME TIME HOME GROWN PRODUCTIONSNEWS COUNTER-PROGRAMMING
ACCESS PRIME FAMILY VIEWING
STAR POWERSTAR POWERSTAR POWERSTAR POWER ALEXANDRE BARETTEALEXANDRE BARETTEALEXANDRE BARETTEALEXANDRE BARETTE
PAGE 33
TAXI PAYANTTAXI PAYANTTAXI PAYANTTAXI PAYANT
MONDAY 7pMONDAY 7pMONDAY 7pMONDAY 7p---- 7:30p7:30p7:30p7:30p
Source: BBM, Québec Franco, Spring 2011 TD, Original Versions only (7 weeks – March 20)
19,0%
19,0%
19,0%
19,0%
17,7%
17,7%
17,7%
17,7%
26,4%
26,4%
26,4%
26,4%
26,5%
26,5%
26,5%
26,5%
16,6%
16,6%
16,6%
16,6%
22,0%
22,0%
22,0%
22,0%
20,5%
20,5%
20,5%
20,5%
16,0%
16,0%
16,0%
16,0%
24,8%
24,8%
24,8%
24,8%
A18-49A18-49A18-49A18-49 M18-34M18-34M18-34M18-34 M18-49M18-49M18-49M18-49
V V V V SRC SRC SRC SRC TVA TVA TVA TVA
NETWORK STRATEGYALEXANDRE BARRETTE
MARKET SHARE- SPRING to date -
PAGE 34
SPRING 2011
GLOBAL PERSPECTIVEGLOBAL PERSPECTIVEGLOBAL PERSPECTIVEGLOBAL PERSPECTIVETHE V PROMISETHE V PROMISETHE V PROMISETHE V PROMISE
NETWORK STRATEGYNETWORK STRATEGYNETWORK STRATEGYNETWORK STRATEGYGRASS ROOTS ACTIVATIONGRASS ROOTS ACTIVATIONGRASS ROOTS ACTIVATIONGRASS ROOTS ACTIVATION
INTERNETINTERNETINTERNETINTERNET
PAGE 35
GRASS ROOTS ACTIVATION
• OUR PROGRAMMING SUCCES TEAMED WITH « LA GRANDE VIRÉE », A PROVINCE WIDE PROMO TOUR THIS PAST WINTER, HAVE INCREASED AWARENESS AND TOP OF MIND OF V OUTSIDE OF MONTREAL.
• THIS IS SURE TO HELP V REACH NEW AUDIENCE RECORDS IN ALL QUEBEC REGIONAL MARKETS WHEN BBM SPRING 2011 DIARY SURVEY IS RELEASED IN EARLY MAY.
PAGE 36
SPRING 2011
GLOBAL PERSPECTIVEGLOBAL PERSPECTIVEGLOBAL PERSPECTIVEGLOBAL PERSPECTIVETHE V PROMISETHE V PROMISETHE V PROMISETHE V PROMISE
NETWORK STRATEGYNETWORK STRATEGYNETWORK STRATEGYNETWORK STRATEGYGRASS ROOTS ACITVATIONGRASS ROOTS ACITVATIONGRASS ROOTS ACITVATIONGRASS ROOTS ACITVATION
INTERNETINTERNETINTERNETINTERNET
PAGE 37
INTERNET
10:57
1,179,000
536,000
MARCH 2011
+51%7: 14Avg. min. per visit
+38%852,000Visits
+32%405,000Unique Visitors
VARIANCEMARCH 2010
VTELE.CA IS A VIDEO ENTERTAINMENT SITE THAT REFLECTS THE NETWORK’S POSITIONING; OFFERS HIGH QUALITY, LIGHT AND ACCESSIBLE ENTERTAINMENT FOR THE SIMPLE VIEWING PLEASURE OF ITS AUDIENCE..
IN MARCH 2011, 2.3 MILLION VIDEO SEGMENTS WERE VIEWED ON VTELE.CA.
Source: Google Analytics
PAGE 38
A PROACTIVE APPROACH TO SOCIAL MEDIA.
MORE THAN 50K FANS FOR VTELE AND OUR MAIN SHOWS.Page FansVtele 19,000Un souper presque parfait 13,200Un gars le soir 6,700Dumont 3,400Atomes crochus 2,100La Cantine 2,000Prozac 1,800L’échelle du talent 1,500Taxi payant 800
MORE THAN 7,000 FOLLOWERS ON FACEBOOK.
INTERNET
* En date du 31 mars 2011
PAGE 39
UN SOUPER PRESQUE PARFAIT ON FACEBOOK
FACEBOOK FANS HAVE TRIPLED FOR THE SECOND SEASON OFUN SOUPER PRESQUE PARFAIT- THE SHOW’S FACEBOOK PAGE NOW TOTALS MORE THAN 15,000 FANS.
DETAILS
• 9,500 are active daily.
• 13,700 are active weekly.
• 73% are women.
• 80% are under 45.
• 60% say they live in Montreal.
Facebook fans forUn souper presque parfait
0
5000
10000
15000
2010
-09-0
9
2010
-10-0
9
2010
-11-0
8
2010
-12-0
8
2011
-01-0
7
2011
-02-0
6
2011
-03-0
8
INTERNET
PAGE 40
A POPULAR FACEBOOK APPLICATIONALLOWS VIEWERS TO SHARE ANDRECREATE THEIR FAVOURITECONTESTANTS’ RECIPES IN AN EFFORTTO HELP THEM WIN A $2,000 PRIZE.FANS WHORECREATERECIPESALSO STANDTHE CHANCETO WIN ACASH PRIZE.
UN SOUPER PRESQUE PARFAIT ON FACEBOOK
INTERNET
PAGE 41
L’APPROCHE
Source : Facebook – Feb 8 to Apr 5.
NEARLY 9,000 FANS HAVE DOWNLOADEDTHE APPLICATION IN TWO MONTHS.
INTERNET
UN SOUPER PRESQUE PARFAIT ON FACEBOOK