Social TrendsA tiny deck on some trends which change how

we can interact with our users

Colin Roper

Contents

• Active Contributor• Trusted User Opinions• Connected Groups• The Cloud

Passive User -> Active Contributor

• Users shape products & services

• Users also create products and services

• Participants are taking charge [Link]

Users can help us create better offerings than we can alone

Trusted Expert Opinions -> Trusted User Opinions

• Users get answers from users:

• Consumer recommendations are the most credible form of advertising among 78% of respondents. [Nielsen]

• Consumers trust friends above experts when it comes to product recommendations (65% trust friends, 27% trust experts, 8% trust celebrities). [Yankelovich]

• More Stats [Link]

WOM is increasingly important

Edelman Trust Barometer

Isolated individuals -> Connected Groups

• Discussions are no longer geographically constrained

• People are able to find others with similar interests

• Cutting out (or reducing the power of) the middle-man

• Giving a voice to everyone– There are currently ~ 20 Million Blogs– Businesses and consumers are talking

The conversation about us is happening “with or without you”

Local Data -> The Cloud

• Lots of information is now available:

• Aggregating and sorting can provide value

We can leverage cloud data to provide real insights to customers