”SOLVING COMPLEX BUSINESS AND TECHNICAL CHALLENGES USING DESIGN

THINKING”

05. September 2013

Peter Weigt Manuel Zedel

INTRODUCTION

Manuel Zedel

Peter Weigt

ELEVATOR PITCH OF DESIGN THINKING

INTRODUCTION

“Design thinking is a human­centered approach to innovation

that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”

—Tim Brown, president and CEO IDEO

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DESIGN THINKING means…

…creating INNOVATION by combining diverse PEOPLE,

creative SPACE and an iterative APPROACH.

WHAT IS INNOVATION?

INTRODUCTION

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INNOVATION Desirability + Feasibility + Viability.

DESIGN THINKING PIECES

INTRODUCTION

WHAT DOES IT NEED TO DO GOOD DESIGN THINKING?

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IT`S ABOUT PEOPLE.

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NO LONELY RESEARCHERS IN THEIR GARAGES.

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INTERDISCIPLNARY TEAMS OF T-SHAPED PEOPLE.

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INVEST IN TEAM-BUILDING This does not happen by itself.

DESIGN THINKING PIECES

INTRODUCTION

WHAT DOES IT NEED TO DO GOOD DESIGN THINKING?

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…and the freedom to explore.

DESIGN THINKING PIECES

INTRODUCTION

WHAT DOES IT NEED TO DO GOOD DESIGN THINKING?

DESIGN THINKING APPROACH

DESIGN THINKING APPROACH

DESIGN THINKING APPROACH

Understand.

“Building something nobody wants is the ultimate form of waste.” – Eric Ries

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DESIGN THINKING APPROACH

DESIGN THINKING APPROACH

Observe.

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“ A Developer needs to be curious and also develop empathy for End Users ”

©  SAP  2012    |    21  WATCH AND OBSERVE – Conduct Interviews

§  Look for details

§  Capture the atmosphere

§  Be curious and talk to people

§  Take photos and notes

§  Speculate: what if… ? §  Buy things, do things

§  Collect artifacts §  Write down your impressions §  Be polite and do not disturb §  Act as a guest §  ! ASK Open Ended Questions !

DESIGN THINKING APPROACH

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Also look for extreme users.

DESIGN THINKING APPROACH

Point of View.

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Address the right question …and create the right solution

REMINDER We still need to re-focus and make choices.

PROBLEM SPACE SOLUTION SPACE

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DESIGN THINKING APPROACH

Ideate.

©  SAP  2012    |    27  WHY IDEATE?

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©  SAP  2012    |    28  BRAINSTORMING RULES.

BUILD ON THE IDEAS OF OTHERS

FAIL  EARLY  AND  OFTEN  

THINK  USER-­‐CENTRIC  

DEFER  JUDGEMENT   STAY  FOCUSED  ON  TOPIC  

BE  VISUAL  

GO  FOR  QUANTITY  

ONE  CONVERSATION  AT  A  TIME  

GO  FOR  WILD  IDEAS  

DESIGN THINKING APPROACH

Prototype.

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What is a prototype?

§  Prototypes may show how something looks, feels, or works.

§  Prototypes make things tangible.

§  “Failure” of a prototype is simply a way of understanding and improving.

Why prototyping? §  Develop and iterate ideas.

§  Ensure early and regular feedback.

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What is a prototype? Why protoyping?

The best way to experience an experience is to experience it...

TYPES OF PROTOTYPES

1.  Physical

2.  Paper (e.g. wireframes)

3.  Storyboards

4.  Acting

5.  Dark Horse Prototype

6.  Critical function prototype

7.  Experience

8.  Technical Prototypes (e.g. in software)

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DESIGN THINKING APPROACH

Testing.

Why Test? •  To gather early feedback from users, stakeholders and experts,

to be able to iterate •  To learn about your ideas strengths and weaknesses •  To fail early

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IMPLEMENTATION  

DESIGN THINKING MEETS IMPLEMENTATION

DT-PROTOTYPE

SPRINT

DAILY SCRUM

DELIVERABLES

SCOPE AGREEMENT

PROJECT SETUP SAP + CUSTOMER

BACKLOG

IMPLEMENTATION

Questions