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Solutions for Omni-Channel Commerce
How does your business address Omni-Channel Commerce?
People now, more than ever, are demanding a rich and consistent experience with
your products and brand, across multiple commerce channels. So the way you inform,
educate and engage customers and consumers using product information must be
comprehensive, trustworthy and current.
Brand owners recognize the increasing need to manage and distribute digital assets
along with a broad spectrum of information about their product in order to meet
consumer expectations. After all, retailers, particularly online or mobile, rely on accurate
product and company data to drive consumer interest and influence purchase decisions.
Too often that information is of poor quality, putting consumer interest and potential
purchases at risk.
In recent years, the requirements for product data have evolved rapidly. This evolution
has been driven predominantly by consumer demand for access to information about
products that are presented to them in the growing digital space, as part of their
shopping experience. Smartphone technology and constant connectivity has driven
consumers to expect more granular product details; such as ingredient and allergen
information, technical specifications, and chemical ingredients. In addition to core
product details, consumers expect to see conveniently related information from external
sources such as social media, reviews, news, and blogs.
The consumer’s demand for this expanded information has put pressure on the Retail
industry and is undergoing a massive transition; consider the rise of the omnipresent
approach to next generation retail, and the investments in omni-channel technology
that the retail and consumer goods verticals are making.
CONNECTING TRUSTED PRODUCT DATA EVERYWHERE®
72% of people are influenced socially
66% are influenced by online customer reviews
and price comparison sites
(Source: Delloite)
TM
Omni-Channel is about engaging consumers via a 360 degree shopping experience,
exploiting every channel available, and presenting a consistent experience and branding
approach throughout.1 Businesses that do not embrace omni-channel retail are at a risk to
lose market share and impact sales.
1WorldSync’s Omni-Channel Commerce solution delivers rich and trusted product
content, including digital assets and insights – to engage customers and consumers –
regardless of location or medium. Our customers represent the world’s largest retail
and manufacturing organizations.
1WorldSync® enables marketing, eCommerce, agencies & mobile application providers
to drive revenue - using trusted product information, images and assets, from original
owners.
Our global product information network was built to enable commerce, including the
multi-enterprise exchange of GS1 GDSN® standards compliant data. Over the last decade,
as commerce has evolved so has 1WorldSync’s solutions to best address the growing
needs of our 15,000+ customers to enable the exchange and distribution of complete
product information including digital assets like video, documents, images and more.
For Manufacturers, Suppliers and Distributors: A multi-enterprise distribution network,
for product information sources to standardize and disseminate product data and
content to their entire global trading community including mobile application providers
and online marketers via a single cloud-based service:
• Decrease the turnaround time and delivery of digital media to customers
• Distribute product information in real-time in order to respond to fast changing consumer demand
• Control and automate trusted product information across all channels
• Distribute rich consumer-ready content to customers
• Utilize the 1 to Any distribution model to meet Business to Consumer distribution requirements by publishing once to a network of recipients
For Retailers, Distributors and Operators, Application Developer: A community based
product information hub, for retailers and distributors to setup, enrich and maintain
standards based product information with their entire global trading community - using a
GDSN® based foundation, and/or a real-time product content repository.
• Receive digital assets via the GDSN or a simple API, using the 1WorldSync Product Information Cloud
• Product images delivered in virtually any format/size to meet your specific needs
• Receipt of digital asset URLs via XML or 1WorldSync APIs
• Real-time receipt of product information and consumer-facing data
• Ability to find and repurpose digital assets for print, web and in-store promotions
About 1WorldSync
With more than 15,000 customers across 54 countries, 1WorldSync is the leading
product information network and data pool solutions provider, certified within GS1
Global Data Synchronization Network™ (GDSN®). 1WorldSync solutions and services
enable businesses to exchange product information across their buy and sell side
trading partner communities, via a single cloud based platform – with solutions
including Supply Chain Enablement, Product Risk & Compliance, and Omni-channel
Commerce. 1WorldSync is jointly owned by the member organizations of GS1 Germany
and GS1 US. GS1 is the preeminent organization for the development of global
standards, for identifying, capturing and sharing product information. For more
information, visit www.1worldsync.com.
CONNECTING TRUSTED PRODUCT DATA EVERYWHERE®
To stay competitive contact a
1WorldSync expert today at or go
to 1worldsync.com to learn more:
Contact us in Europe
T +49 221 93373 444
Contact us in Americas
T +1 866.280.4013
Consumers spend $272,000 online every minute.
30% of web and mobile commerce
pages are lacking in the product
information that drives sales.
(Source: Clavis)
52% of people have visited a supermarket online site or app
84% of smartphone users are using phones for their grocery
shopping journey
36% of people are researching their grocery shopping online
before going to the store
(Source: Progressive Grocer)
Connect With Us:
1 IDC Research
CONNECTING TRUSTED PRODUCT DATA EVERYWHERE®
1WorldSync
America’s Headquarters
1009 Lenox Drive, Suite 202, Lawrenceville, NJ 08648 USA
T +1 866 280 4013 F +1 609 620 1200 E [email protected]
1worldsync.com
Omni-Channel Products Key Challenges 1WorldSync® Solution
Multi-enterpriseDistribution Network
Manufacturers are now more than ever required to manage a robust set of product information and distribute across multiple channels to many recipients in a timely manner to best provide accurate, complete information at point of sale.
Features: 1WorldSync’s API web services provides a ‘One to Any’ distribution model that allows for both product metadata and contextual data to be gathered from several sources, giving the ability to aggregate complete product information including; reviews, usage instructions, how to videos, recipes and more.
Benefits: The right data, stored in the right format, and distributed in the right way, allows for a consistent experience around a product in the digital world, regardless of the provider of that experience, or the medium in which it is being delivered.
Community Product Information Network
Many retailers are ill-prepared to provide complete product information thru multiple channels due to inflexible, outdated processes and systems. Data recipients today spend a large amount of time and resources looking for this type of contextual and social information to best convert sales.
Features: The Product Information Cloud allows data recipients to have a single source from which to retrieve product information, where the product metadata is consistent whether the application is a mobile phone app, a kiosk, a website, or another interactive device.
Benefits: Reduce the amount of time integrating product information you need to power your applications and spend more time making your applications useful.
Industry Data Quality Product information is now of the utmost importance to sales and marketing teams. In our digital world, consumers are searching for and purchasing products online and their interactions with product data can tell us a lot about their habits and preferences and your marketing efforts.
Features: Industry Data Quality benchmark and scorecard end-to-end trusted data quality validation and enforcement validates the quality of product information against the data captured by demand side partners.
Benefits: Empowers all members of the value chain to identify, understand and address product information to make it easy for data publishers and recipients to improve your products and services, based on the insights your product data provides.
Global Professional Services The ability to implement Data Synchronization and manage robust product information hinges on the quality of your data. Logistics costs rise, order accuracy is impacted, and trade relationships are damaged.
Benefit: 1WorldSync Professional Services team has created services that support a structured framework and proven methodology, providing organizations with guidance to improve their capabilities in critical areas to support the Omni-Channel experience.
Spotlight On 3 Current Omni-Channel Capabilities:
© 1WorldSync 2014 Resource: http://fedeltapos.com/the-rise-of-social-commerce
Europe Headquarters
Maarweg 165, 50825 Cologne, Germany
T +49 221 93373 444 F +49 221 93373 199 E [email protected]
