Making Social Sparks

What’s the

BIG idea?

What’s the

BIG idea?

To develop timely and culturally relevant small ideas which

people connect with instantly...

SPARKS!Which will ignite

action...

These two chaps have to work together to create a spark...

The thumbwheel is nothing new...

RELEVANCE!RELEVANCE!

Relevance is always relevant however you are talking to your

audience - social, email, mobile - if it’s not relevant fans aren’t going to stick around and listen...

You need to fuel that relevance...

Culture

Timely

Culturethe attitudes and behaviour characteristic of a particular social group

“

”

Different social groups need to be treated differently

There are no set rules...

Just big, cheesy, motivational speaker style...

It’s

all around...

EVERY DAY!

Special occasions

Anniversaries

Events

Find for inspiration where your fans might...

Tumblr

Reddit

Pinterest

ffffound

The Fancy

As a brand - stealing work or ideas is bad

BUT YOU CAN...

GET INSPIRED!

inspiration

inspiration

inspiration

inspiration

inspiration

inspiration

inspiration

What your fans wantBrand filtersRelevance

CONTENT!

Take your inspiration and start creating...

What drives relevanceand culture?

Timing

Culture

Relevance

Current affairs*

*It might not be the head lines

Too good to be true?

It has been done...

Mr Porter Tumblr

Lynx Facebook content timely visualised conversation starters

Innocent Drinks Facebook content

Fosters Facebook

Continual conversation and series posting

Understand your audience

+Tap into their culture

+ Keep it relevant

=

SPARKS!

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comments

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