Embed Size (px)
DESCRIPTION
DJ Waldow's presentation at the 2010 eduWEB Conference. Universities have a potential audience of thousands at their fingertips. The hardest part is finding the best way to reach that audience, from getting their attention to encouraging them to take action. Enter email and social media. When used effectively together, email and social media can extend your reach, grow your audience, and pinpoint influential brand ambassadors. Students, prospective students, alumni — audience members of all ages - are using their social network of choice whether it’s email, Facebook, Twitter, YouTube, or LinkedIn. How exactly can higher education marketers make the most of these channels? It all starts with community, content, and a killer campaign strategy. Attendees will learn: • Why email marketing is relevant to higher ed institutions and why it’s considered the digital glue of social media • How to integrate email & social media (the tactical, low-hanging fruit)• Strategies for using email & social media as complementary channels• How to optimize content to encourage sharing• Strategies for effectively building an online community using email and social media• Ways to incorporate email & social into your communication strategy with real world higher ed examplesFor more Blue Sky Factory presentations/webinars, please see http://www.blueskyfactory.com/webinars/
Citation preview
Copyright 2010 Blue Sky Factory
Baltimore, Maryland
Blue Sky FactoryDriving Email Marketing Performance
DJ WaldowDirector of Community
SOCIAL NETWORKERS STILL LOVE EMAIL:
SO DOES HIGHER ED
WHO IS BLUE SKY FACTORY?
Blue Sky Factory is all about your success (Blue Sky), and the idea that success isn't luck or an accident, but something you make (Factory).
Our chosen vehicle for helping you achieve success is email marketing.
blueskyfactory.com/eduweb
FREE STUFF! (EBOOK)
DIRECTOR OF COMMUNITY AT BLUE SKY FACTORY
WHO IS DJ WALDOW?
Slides: http://www.slideshare.net/djwaldow
Twitter• @djwaldow• @blueskyfactory• @eduwebconf• #eduweb
HOUSEKEEPING
THE NEXT 45+ MINUTES
1. Email marketing as the digital glue
2. Batman & Robin: Integrating email marketing & social media
3. Higher Education Examples: Let’s see what you’ve learned!
OFTEN LIVE IN DIFFERENT SILOS
EMAIL MARKETING
SOCIAL MEDIA
EMAIL MARKETI
NG
SOCIALMEDIA
For more details, visit Mark Brownlow's No Man Is An Iland Blog
Engagement
Email MarketingRelationshipsConversations
Community
Social MediaAwareness
Sales
$43.62
$43.62…assuming you do it correctly…
TWEETAWAYTWEETAWAY
TAKEAWAYTAKEAWAY
According to the DMA, the ROI on email marketing in 2009 was
$43.62. Not bad, huh? #eduWEB
POLL TIME!
Email marketingSocial media
WebsiteCopyrighting
Online (general)
Stand up if you manage one or more of the following at your school /
organization:
http://www.flickr.com/photos/ryanready/464022588/
CHARTS, STATS, GRAPHS!
CHARTS, STATS, GRAPHS!
CHARTS, STATS, GRAPHS!
TWEETAWAYTWEETAWAY
TAKEAWAYTAKEAWAY
If you are active in social networking sites, you are more likely to consume email at a higher rate
#eduWEB
TWEETAWAYTWEETAWAY
TAKEAWAYTAKEAWAY
Nearly every social networking site requires an email address to
register. Think about it. #eduWEB
55+ EMAIL NOTIFICATIONS
Learn how to add this email sign up widget
to your Facebook page
SOCIAL MEDIA DRIVES EMAIL
MARKETING
SOCIAL MEDIA DRIVES EMAIL
MARKETING
EMAIL MARKETING
DRIVES SOCIAL MEDIA
EMAIL MARKETING
DRIVES SOCIAL MEDIA
TWEETAWAYTWEETAWAY
TAKEAWAYTAKEAWAY
If executed effectively, email marketing powers social media &
social media powers email marketing #eduWEB
1. Include2. Make it easy3. Be creative4. Ask5. Tell me why6. Provide incentive7. Offline
7 KEYS TO EFFECTIVE CROSS-POLLINATION OF EMAIL
MARKETING & SOCIAL MEDIA
1. Follow, Friend, Subscribe, Connect
2. Share With Your Network (SWYN)
• Post to Facebook wall• Send to LinkedIn Group• Tweet to followers
EMAIL MARKETING & SOCIAL MEDIA
CROSS-POLLINATION
INCLUDE
NATIONAL GEOGRAPHIC
CARTER’S
URBAN OUTFITTERS
SPREADSHIRT
MAKE IT EASY
PETCO
BE CREATIVE
BON APPÉTIT
ASK
TELL ME WHY
PROVIDE INCENTIVE
OFFLINE
TWEETAWAYTWEETAWAY
TAKEAWAYTAKEAWAY
7 keys to email + social: Include. Make it easy. Be creative. Ask. Tell me why. Provide incentive. Offline.
#eduWEB
HIGHER ED EXAMPLES
PRACTICE!HIGHER ED EXAMPLES
• What are they doing well?
• How can they improve?
WRAPPING UP
1. Email marketing as the digital glue
2. Batman & Robin: Integrating email marketing & social media
3. Higher Education Examples: Let’s see what you’ve learned!
IF I WAS SUCCESSFUL TODAY, YOU LEARNED…
IF I WASN’T, LET’S TALK FURTHER
• Word (slide 4): http://www.wordle.net/show/wrdl/2151544/DJ_Waldow_in_words• Batman - http://www.flickr.com/photos/locationscout/3595095042• Robin - http://www.flickr.com/photos/locationscout/3595095146/• Petco email - http://www.retailemailblog.com/2009/08/am-inbox-3-levels-of-swyn-usage.html• Chris Penn Newsletter (Full): http://www.flickr.com/photos/djwaldow/4712271476/• Chris Penn Newsletter (SWYN): http://www.flickr.com/photos/djwaldow/4712271522• U of Utah sign: http://www.flickr.com/photos/djwaldow/4672825286/• Beer Store: http://www.flickr.com/photos/djwaldow/4675386730/• Desert Dog Daycare: http://www.flickr.com/photos/djwaldow/4651085589/• Dan’s In-Store Facebook Advertisement: http://www.flickr.com/photos/djwaldow/4651025497• Color Me Mine SLC Facebook: http://www.flickr.com/photos/djwaldow/4702356726
*Unless noted on the specific slide, all other images arescreen grabs from a website, Twitter or my personal email inbox
CREDITS
