Mission Control, 21781 Ventura Blvd, Suite 340, Woodland Hills, CA 91364 Mike Jensen – Partner mike@themissioncontrol.net: 310-738-6002

Mission Control Strategy

Mission Control, 21781 Ventura Blvd, Suite 340, Woodland Hills, CA 91364 p:818.340.1200 f:818.703.7197 2

Mission Control Strategy

Mission Control, 21781 Ventura Blvd, Suite 340, Woodland Hills, CA 91364 p:818.340.1200 f:818.703.7197 3

Strategy Roadmap

Mission Control Strategy

Mission Control, 21781 Ventura Blvd, Suite 340, Woodland Hills, CA 91364 p:818.340.1200 f:818.703.7197 4

Interactive Communication to Build Audience

Provide Value

Support Community

Mission Control Strategy

Mission Control, 21781 Ventura Blvd, Suite 340, Woodland Hills, CA 91364 p:818.340.1200 f:818.703.7197 5

Direct Communication on New iphone App Usage

Empowering Community

Mission Control, 21781 Ventura Blvd, Suite 340, Woodland Hills, CA 91364 Mike Jensen – Partner mike@themissioncontrol.net: 310-738-6002

Mission Control Case Study

Mission Control, 21781 Ventura Blvd, Suite 340, Woodland Hills, CA 91364 p:818.340.1200 f:818.703.7197 7

Unique Content to Engage Mobile Gamers

Results: Interest, Response, Sales!

Mission Control Case Study

Mission Control, 21781 Ventura Blvd, Suite 340, Woodland Hills, CA 91364 p:818.340.1200 f:818.703.7197 8

Unique Outreach One on One Communication with Fans

Michael Ausiello in writing forEntertainment Weekly describesThe social media fan outreach campaign:“ambitious, creative, and moving”

Results! Both lead actors nominated for the first time (after being overlooked the previous three seasons)

Mission Control Case Study

Mission Control, 21781 Ventura Blvd, Suite 340, Woodland Hills, CA 91364 p:818.340.1200 f:818.703.7197 9

Empowering and Rewarding Community members

Mission Control Strategy

Mission Control, 21781 Ventura Blvd, Suite 340, Woodland Hills, CA 91364 p:818.340.1200 f:818.703.7197 10

Content of value, aggressive offers, custom solutions

Mission Control, 21781 Ventura Blvd, Suite 340, Woodland Hills, CA 91364 Mike Jensen – Partner mike@themissioncontrol.net: 310-738-6002

Mission Control Strategy

Mission Control, 21781 Ventura Blvd, Suite 340, Woodland Hills, CA 91364 p:818.340.1200 f:818.703.7197 12

Mission Control Strategy

Mission Control, 21781 Ventura Blvd, Suite 340, Woodland Hills, CA 91364 p:818.340.1200 f:818.703.7197 13